Google Local Services Ads: The REVOLUTION in Local Digital Marketing!
Manage episode 480739236 series 3490507
Are you a local business owner looking to get found online? 🤔 On this episode of the Google Business Buzz, Henry Heredia and OMG National's Chief Product Officer Corain Cash break down Google Local Services Ads (LSAs) and how this game-changing platform is shaking up the local service industry.
Discover why LSAs are strategically combining the best of Google Business Profile and Google Ads to provide high-intent leads directly to your business. Learn how Google's focus on user experience and their disruptive approach is creating new opportunities for local businesses, especially in industries like towing!
If you're not leveraging LSAs, you could be missing out on top-of-the-search visibility and valuable leads. Tune in to learn how to get ahead of the competition and dominate your local market with Google Local Services Ads!
#GoogleBusinessBuzz #LocalServicesAds #LSAs #GoogleAds #GoogleBusinessProfile #LocalMarketing #DigitalMarketing #SMBs #TowingMarketing #OMGNational #PayPerLead #GoogleDisruptor #SmallBusinessMarketing #GetFoundOnline #MarketingStrategy #CorainCash #HenryHeredia
0:00 Introduction: Welcome to the Google Business Buzz
0:34 What are Local Services Ads (LSAs)?
1:08 Google's Evolution and the Importance of GBP + LSA
3:07 Google Ads vs. Local Services Ads: Pay-Per-Click vs. Pay-Per-Lead
6:06 Google's Business Strategy: Balancing User Experience and Monetization
7:03 The Need for a Dedicated Marketing Team
8:08 Google Ads: Balancing User & Advertiser Needs
9:40 How LSA Simplifies Lead Tracking & Google's Guarantee
14:09 LSA's Top Placement and Mobile Dominance
15:00 Comparing LSA to Other Lead Generation Platforms
17:47 LSAs: A Game Changer for the Towing Industry
21:25 Getting Started with LSAs and Staying Ahead
22:50 Conclusion: Be Vigilant and Stay Updated
Google Business Buzz Podcast
Brought to you by:
OMG National
www.omgnational.com
Chapters
1. Introduction to Local Service Ads (00:00:00)
2. Google's Evolving Marketing Ecosystem (00:03:43)
3. Balancing User Experience and Revenue (00:06:38)
4. LSA's Revolutionary Pay-Per-Lead Model (00:10:12)
5. LSA's Impact on Towing Industry (00:13:46)
6. Future of Digital Marketing for SMBs (00:19:26)
23 episodes