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496 / 瑞幸咖啡 app 的设计师使用体验（英语）！- China's Super Coffee App
Manage episode 494979245 series 2511483
Content provided by Bear Liu. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Bear Liu or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
当你把“游戏化玩法”、超快配送、以及平价咖啡放进一个App里，会发生什么？你就得到了——瑞幸咖啡，中国最大的咖啡连锁品牌，全国门店超过 24,000 家。
在这期视频中，我将带你完整体验一次在瑞幸App点咖啡的全过程：从打开App、选择咖啡，到到店取杯。作为一名产品设计师，我也会从设计视角出发，分享这个App为什么对中国用户这么好用、而对外国用户来说可能信息量太大、容易迷路。
我们会一起看看：
- 游戏化设计与积分激励的魔力
- 大规模的个性化体验是怎么做到的
- 如何用巧妙的UX设计提高用户留存和商业转化
- 以及这个App在可访问性（Accessibility）和隐私方面还存在哪些不足
如果你对**设计、科技或产品策略**感兴趣，这段拆解应该能给你带来不少灵感——不管你是在做App，还是在重新思考客户体验。
Support this podcast at — https://redcircle.com/beartalk/donations
Advertising Inquiries: https://redcircle.com/brands
Privacy & Opt-Out: https://redcircle.com/privacy
499 episodes
Share
Manage episode 494979245 series 2511483
Content provided by Bear Liu. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Bear Liu or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
当你把“游戏化玩法”、超快配送、以及平价咖啡放进一个App里，会发生什么？你就得到了——瑞幸咖啡，中国最大的咖啡连锁品牌，全国门店超过 24,000 家。
在这期视频中，我将带你完整体验一次在瑞幸App点咖啡的全过程：从打开App、选择咖啡，到到店取杯。作为一名产品设计师，我也会从设计视角出发，分享这个App为什么对中国用户这么好用、而对外国用户来说可能信息量太大、容易迷路。
我们会一起看看：
- 游戏化设计与积分激励的魔力
- 大规模的个性化体验是怎么做到的
- 如何用巧妙的UX设计提高用户留存和商业转化
- 以及这个App在可访问性（Accessibility）和隐私方面还存在哪些不足
如果你对**设计、科技或产品策略**感兴趣，这段拆解应该能给你带来不少灵感——不管你是在做App，还是在重新思考客户体验。
Support this podcast at — https://redcircle.com/beartalk/donations
Advertising Inquiries: https://redcircle.com/brands
Privacy & Opt-Out: https://redcircle.com/privacy
499 episodes
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Similar to 狗熊有话说 / BearTalk
Show notes are at https://stevelitchfield.com/sshow/chat.html
…
continue reading
Hanselminutes is Fresh Air for Developers. A weekly commute-time podcast that promotes fresh technology and fresh voices. Talk and Tech for Developers, Life-long Learners, and Technologists.
…
continue reading
WSJ’s Bold Names brings you conversations with the leaders of the bold-named companies featured in the pages of The Wall Street Journal. Hosts Tim Higgins and Christopher Mims speak to CEOs and business leaders in interviews that challenge conventional wisdom and take you inside the decisions being made in the C-suite and beyond.
…
continue reading
Android Backstage, a podcast by and for Android developers. Hosted by developers from the Android engineering team, this show covers topics of interest to Android programmers, with in-depth discussions and interviews with engineers on the Android team at Google. Subscribe to Android Developers YouTube → https://goo.gle/AndroidDevs
…
continue reading
The power of Data is undeniable. And unharnessed - it’s nothing but chaos. Making data your ally. Using it to lead with confidence and clarity. Host Jess Carter is solving problems in real-time to reveal what’s possible. Helping communities and people thrive. This is Data Driven Leadership, a show brought to you by Resultant.
…
continue reading
Redefining AI is the 2024 New York Digital Award winning tech podcast! Discover a whole new take on Artificial Intelligence in joining host Lauren Hawker Zafer, a top voice in Artificial Intelligence on LinkedIn, for insightful chats that unravel the fascinating world of tech innovation, use case exploration and AI knowledge. Dive into candid discussions with accomplished industry experts and established academics. With each episode, you'll expand your grasp of cutting-edge technologies and ...
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continue reading
A podcast about web design and development.
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continue reading
For more than a dozen years, the Stack Overflow Podcast has been exploring what it means to be a software developer and how the art and practice of programming is changing our world. From Rails to React, from Java to Node.js, join the Stack home team for conversations with fascinating guests to help you understand how technology is made and where it’s headed.
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The American healthcare system is one of the most innovative in the world. But it’s also riddled with complex challenges, such as access to affordable medications, inefficiency and administrative burdens, and communication barriers between providers. There’s clearly a better way—and at Surescripts, we have a unique sightline into what that may be. In this series, host Melanie Marcus, Chief Marketing Officer of Surescripts, sits down with today’s most inspiring and innovative leaders in healt ...
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Stay current on JavaScript, Node, and Front-End development. Learn from experts in programming, careers, and technology every week. Become a supporter of this podcast: https://www.spreaker.com/podcast/javascript-jabber--6102064/support.
…
continue reading
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