87. Noah Sturm︱How Augment Redefines B2B Sales with Relationships, Empathy & AI

Grand Slam Journey

Noah Sturm, Senior Vice President of Sales and Revenue at Augment AI, shares his journey from an unstructured upbringing through professional golf aspirations to becoming a transformative sales leader building AI-powered relationship technology to transform and redefine how B2B sales are done.
• Raised in a dynamic, homeschooled environment that fostered creativity, resilience, and comfort with uncertainty
• Developed extraordinary resilience, helping his family through his mother's cancer battle and later his father's passing during his college years
• Transitioned from potential professional golf career to sales excellence, starting at RR Donnelly, where he grew from $70,000 quota to multi-million dollar accounts
• Joined N3 and later Accenture, becoming a vice president at just 28 years old by focusing on execution rather than conventional experience
• Now building Augment to transform B2B sales by focusing on durable relationships and addressing the 83% of buying decisions that happen without salespeople present
• Believes AI should enhance human relationships rather than replace them, focusing on making mid-performers act like top performers through situational awareness
• Advocates for kindness, empathy, and spending less time on social media to foster genuine human connection
Get in touch with Noah on LinkedIn at noah-sturm-augment or email him at noah@augmentco.
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Chapters

1. Leaving Accenture to Build Better Sales Technology (00:00:00)

2. Unstructured Upbringing and Family Dynamics (00:06:10)

3. Learning Through Experience and Creativity (00:08:39)

4. Navigating Cancer and Building Resilience (00:18:34)

5. Golf Passion and Life After Loss (00:23:45)

6. Breaking Into Sales and Finding Success (00:30:18)

7. Inside Sales at N3 and Accenture Journey (00:49:50)

8. Building Augment AI: The Future of Sales (01:07:19)

9. Closing Thoughts on Kindness and Connection (01:27:18)