There’s No Business Like Hansen’s Sno Bliz-ness

Gravy

In “There’s No Business Like Hansen’s Sno Bliz-ness,” Gravy producer Eve Troeh takes us to New Orleans, home of the sno-ball. In the South you need strategies to beat the summer heat, and ice plays a big role. Street vendors used to shave big blocks of ice by hand and add flavored syrup—a treat that became known as a sno-ball in the Big Easy.

In the late 1930s, a local man, Ernest Hansen, invented a machine that changed the tradition. Sharp blades, encased in metal, turned chunks of ice into the most fluffy, fine “snow,” and he eventually patented this creation. While he kept his day job in New Orleans’ manufacturing industry, Ernest’s wife Mary ran with her husband’s invention. She set up shop at home and eventually moved to a brick-and-mortar, dishing up fresh “snow” and dousing them with signature flavored syrups that she made by hand. They called their place Hansen’s Sno-Bliz.

Remarkably, Ernest’s hand-built machines are still in use today, as are many of Mary’s syrup recipes, and the business continues to cool off customers with some “air-conditioning for your tummy.” Hansen’s Sno-Bliz is now in its 86th year, with Ernest and Mary’s granddaughter, Ashley Hansen, at the helm. Ashley’s was a long and loving journey to take on the business. She learned alongside her grandparents day by day. In a city that practically worships tradition, she honors her family and her customers by maintaining not just the original 1930s ice-shaving mechanics and syrup recipes, but also by cultivating the warm hospitality her grandparents always extended to anyone who entered.

The cinder block corner shop on New Orleans’ Tchoupitoulas Street looks humble, but you’ll always find a line of customers stretching outside around the corner. The James Beard Foundation even bestowed Hansen’s with its prestigious title of American Classic. New Orleanians from every corner of the city—and visitors from all around the world—eagerly line up to experience Hansen’s, and form an of-the-moment community with each other as they choose their flavors and chat.

In this cool edition of Gravy, Ashley Hansen shares the history, innovation, and spirit of her family’s institution, always with Hansen’s Sno-Bliz motto in mind: “There are no shortcuts to quality.”

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