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Heinz Ketchup with Billy ”Where’s that soup coming from?” DeClercq
Manage episode 325141889 series 2923827
Content provided by greatsamaritanspod. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by greatsamaritanspod or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
We get into Elon Musk, whether or not we're living in a simulation, and Billy's favorite way to eat 'chup (it's weird). And of course: we figure out how Heinz can grab even MORE of the ketchup market share.
51 episodes
ShareManage episode 325141889 series 2923827
Content provided by greatsamaritanspod. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by greatsamaritanspod or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
We get into Elon Musk, whether or not we're living in a simulation, and Billy's favorite way to eat 'chup (it's weird). And of course: we figure out how Heinz can grab even MORE of the ketchup market share.
51 episodes
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1 Cadbury with Nomsa ”then they just melt and disappear” L. Mlambo 38:04
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Play Later Play Later Lists Like LikedLifelong Cadbury pro Nomsa drops the bomb on us (which we should have expected) that American Cadbury is trash compared to the English stuff. Then she helps us concoct a plan to pull American Cadbury out of the gutter. At some point Spice Girls become Spice Women too.
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1 Monster Energy / Heinz with Liz ”It tastes like a Fanta, and I just wanta” Bennett 45:24
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Play Later Play Later Lists Like LikedTo close out season 1, Liz Bennett joins us for a special 1.5 parter! Not only do we infiltrate college campuses for Monster, but we summon a Monster x Heinz co-branded product. No spoilers but It NEEDS to exist.
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1 Heinz Ketchup with Billy ”Where’s that soup coming from?” DeClercq 41:00
41:00 Play Later Play Later Lists Like Liked41:00
Play Later Play Later Lists Like LikedWe get into Elon Musk, whether or not we're living in a simulation, and Billy's favorite way to eat 'chup (it's weird). And of course: we figure out how Heinz can grab even MORE of the ketchup market share.
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1 Pringles with Kelli ”Locked & loaded on our man upstairs” Johnson 51:25
51:25 Play Later Play Later Lists Like Liked51:25
Play Later Play Later Lists Like LikedLoyal Pringles evangelist Kelli helps us propel Pringles to the top with a retail concept that you will think about in your dreams... We also re-imagine the un-recyclable tube and smear Doritos for cutting people's mouths.
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1 Peanut M&Ms with Sophie ”I just put more in my mouth” Savides 45:58
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Play Later Play Later Lists Like LikedSophie picked a heavy hitter and then helped us generate some heavy hitter solutions to their heavy hitting problem. Crows are trained and Superbowl commercials are conceived.
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1 Frosted Flakes with Veronica ”I love my fake family” Powers 46:08
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Play Later Play Later Lists Like LikedFor the first time in GS history, we interview someone who was in a national commercial for the brand of the episode! We take on the glaringly obvious issue that holding Tony the Tiger in the #2 spot... It starts with a "G".
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1 Trader Joe’s with Kaley ”wanting the cashier to make conversation” Thompson 45:00
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Play Later Play Later Lists Like LikedTrader Joe's veteran and dumpling connoisseur Kaley helps us come up with yet another legitimately good idea. All I'll say is: It cures hunger and loneliness at the same time! It also involves the Sex and the City franchise.
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1 Dare Iced Coffee with Alexander ”We love our milky” Richards 40:56
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Play Later Play Later Lists Like LikedMatriphagy is the consumption of the mother by her offspring. What does this disturbing behavior have to do with Dare Iced Coffee? Well, I can't tell you here in the description, but I'll just say this: sometimes you have to go for glory over dollars...
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1 CANN Social Tonics with Melanie ”take a Xanax and get under covers” LaForce and Sara ”ya know, like when you give your cat medicine” Miller 51:52
51:52 Play Later Play Later Lists Like Liked51:52
Play Later Play Later Lists Like LikedOur first Cannabis-laced product! We leverage the brains of one cannabis-consumer (Melanie) and one cannabis-industry pro (Sara) to come up with some marketing and product ideas for CANN. Weed and alcohol brands get destroyed because they're competition. #420
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1 Sour Patch Kids with Stephanie ”Mochi? Mamma Mia!” Leke 1:03:05
1:03:05 Play Later Play Later Lists Like Liked1:03:05
Play Later Play Later Lists Like LikedAs Stephanie says "Nothing gets the ball rolling like Sour Patch Kids". Couldn't be more true. We come up with some MONSTER product ideas, and a long-term, undercover ploy to fix Sour Patch Kids' one weakness: their tropical mix. Also, this is a historic Flu Game part two because both Jon and Thomas are sick!…
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1 Laphroaig with George and Richard from the Worst Scene/Best Scene pod! 1:10:43
1:10:43 Play Later Play Later Lists Like Liked1:10:43
Play Later Play Later Lists Like LikedWe take the WWWD (what would Wario do?) approach for this ep and explore the somehow neglected concept of mixing people ashes with liquor. We also fly our competition to the moon, literally? Not making any guarantees... but yes we do.
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1 Doritos 3D with Eric ”An inconvenient Dori-truth” Wiig 44:30
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Play Later Play Later Lists Like LikedWe come up with new products, better commercial for Matthew McConaughey, and a movie that explains the truth behind Doritos - also starring Mr. Matthew McConaughey.
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1 Dave‘s Killer Bread with Mel ”Whippin‘ up something vicious” Stern 41:40
41:40 Play Later Play Later Lists Like Liked41:40
Play Later Play Later Lists Like LikedBrother Mel re-joins us to help us help Dave - the ex-shot-caller of Dave's Killer Bread. The Waynes World 2 rules are invoked, and shivs are hidden in loafs. It's a ride as wild as the story of this brand. Bust out your guitars, cuz Rock-n-roll is about to happen!!!! (Van Halen riff)
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1 Snack Pack with Jason ”Puddin‘ all day no kizzy” Roth 51:46
51:46 Play Later Play Later Lists Like Liked51:46
Play Later Play Later Lists Like LikedAre you unsure about the stability of the U.S. dollar? And are you also not sure about cryptocurrency? Jason comes up with a brilliant way that Snack Pack can solve these problems.
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1 Celestial Seasonings with Jake ”Don‘t edit, just forget it” Fallon 58:04
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Play Later Play Later Lists Like LikedFormer Celestial Seasonings tour guide Jake helps us give the company a makeover. Why was this necessary? Its too juicy for this description! A weird cult and aliens are involved!
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Is Mr Pibb just imitation Dr. Pepper? Jack explains why it simultaneously is and isn't. To make Pibb Xtra as popular as it once was, they should distribute it more widely right? WRONG. Make it impossibly exclusive. Radicalized deets in the ep.
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1 Goldfish with guest co-host Laura ”I always say ‘more flavors‘” Maynard and Jon playing Mel! 48:50
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Play Later Play Later Lists Like Liked*SPECIAL LOST EPISODE RENEWED!!! My brother Mel was the original guest on this ep, but his audio got messed up, so Jon came on and tried to guess what Mel said! Without giving too much away, Boban and Toby get a five year deal! And we flavor blast each-other!
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1 Krispy Kreme with Avery ”I think my belt is gonna come off” Brooks 45:20
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Play Later Play Later Lists Like LikedKirspy Kreme's stock has gone down 20% in the last 3.5 months. Avery helps us get people back in Krispy Kreme's factory stores to taste their donuts fresh. 3D printed donuts are involved.
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1 Outshine Fruit Bars with Victoria Edel and Hayley Schueneman - Outlive, Outlast, Outshine 1:01:43
1:01:43 Play Later Play Later Lists Like Liked1:01:43
Play Later Play Later Lists Like LikedThe Gold-plated Girls themselves help us solve the issue of freezer-burn, demolish Good-pops, and figure out how to make new customers remember Outshine forever.
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1 Diet Coke with Paula Skaggs + Josh Linden "When words fail, Coke speaks" 59:22
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Play Later Play Later Lists Like LikedPaula and Josh help us create ANOTHER viral phenomenon for Diet Coke to use to hit millennials. Plus, we get to the bottom of Diet Coke Sweetened with Splenda...
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1 Just Egg with Kim "A Nice Hot Breakfast" Iheme 46:34
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Play Later Play Later Lists Like LikedKim helped us craft a 3-pronged approach (marketing, product development, and packaging) that we're pretty sure could make Eat Just, Inc. a double unicorn by surpassing $2 billion net worth. WARNING: You'll never think about celeb endorsements in the same way after hearing this ep.
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1 Pop-Rocks with Andrew "You should just sell these" Contreres 33:27
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Play Later Play Later Lists Like LikedAndrew lends lends us his no-nonsense perspective to help us craft a sales strategy that will get Pop-Rocks in more old stores. Calling all skaters, we're hiring!
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1 Hormel Pepperoni with Bri "My dog is as regal as I am" Woods 46:26
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Play Later Play Later Lists Like LikedKansas City's own: Bri helps us come up with innovative new 'roni products. Some are fun for the family room and some... are fun for the bedroom.... And one involves an exploding packet of ketchup - SPLAT!
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1 Sprite with Hannah "You know who I am" Hirsch 25:56
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Play Later Play Later Lists Like LikedHannah helps us cover ALL the bases and some in this jam-packed episode. New Jingle? Check. New can design? Check. Brilliant marketing contest where everyone gets a shot at (not gonna spoil it)... Check!
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1 Publix PART 2 with Kim "They'll kill your parents" Perry 39:40
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Play Later Play Later Lists Like LikedOur Publix series headliner Kim helps us add to their deep catalogue of emotionally evocative commercials. Dogs might die. No one is safe.
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1 Publix with Owen "I really got screwed" Wilson 33:33
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Play Later Play Later Lists Like LikedWithout spoiling too much about what may or may not have happened with Owen, I'll say this: Jon levitates in this episode. Literally and figuratively.
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In the Yang to Part 1's Yin, we all channel our inner simps to come up with a punk-rock twist on Cheez-it snacks. We may or may not use CRISPR technology to achieve our goals.
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1 Cheez-It (PART 1) with Alec "Not now, not tomorrow" Herr 47:12
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Play Later Play Later Lists Like LikedIn our first two-parter yet, we (Jon and Thomas) admit to being simps in high school, and that Alec declared that he has been a non-simp for his entire life. This helps us put Goldfish in their simp-place. Alec also hits a home-run with his wordplay based new product ideas.
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1 A Little Sumpin' Sumpin' with Paula "I'm a functional person" Harrington 59:17
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Play Later Play Later Lists Like LikedWe uncover Heineken's deepest and darkest secret - and use it to propel Lagunitas Brewing Company right to the TOP where it should be! Plus Paula and Jon reveal what restaurant servers are actually thinking!
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To celebrate hitting the milestone of 22 episodes, Jon and Thomas take read some fan emails and revisit some past episodes to explore missed opportunities! Queue the fireworks!
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1 PEZ with Marino "Easy as 1, 2, Pez" Korellis 39:54
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Play Later Play Later Lists Like LikedMarino has a golden, collector's PEZ dispenser, Thomas has one with a broken head that looks like a glob of toothpaste with eyes. Jon has nothing. Despite these glaring gaps of experience, we came up with amazing ideas like having the emoji version of you as the dispenser head. Also Pez-water.
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1 Totinos Pizza Rolls with Sam "I want COLORS!" Francis 1:08:39
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Play Later Play Later Lists Like LikedSam helps us solve all of Totinos' problems: the fact that they're ugly, their bland online presence, and of course, the mouth burning issue. Also, he share's his ultimate dippy experience.
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1 Nutty Buddy/Bars with Sami "Guess whose back in the house" White 57:48
57:48 Play Later Play Later Lists Like Liked57:48
Play Later Play Later Lists Like LikedLifelong Little Debbie Lover Sami White goes unconscious (metaphorically) spitting brilliant ideas for Nutty Buddy (the snack formerly known as Nutty Bars). Theres one for every season! Plus we figure out how to bring Little Debbie from bronze to gold in the U.S. snack charts.
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1 Snyder's of Hanover Pretzels with Cousin "One-take"Joanna 48:47
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Play Later Play Later Lists Like LikedHow do you eclipse being number 1 in the WORLD? By further smashing number 2 of course! Cousin Joanna pulled from her lifelong love of Snyder's to help us do this. We combine the lessons from an Amazon reviewer and Gestalt therapy for one groundbreaking concept. And Joanna details her impressively involved pretzel consumption rituals. Get your crunch on.…
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1 Combos with Alex "We don't have to know ALL the answers" Shaver 53:21
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Play Later Play Later Lists Like LikedEverything tastes better when it's fired at you with a t-shirt cannon from a monster truck. Alex helps us leverage this knowledge to SIGNIFICANTLY advance Combos' social media following.
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1 Gushers with Avery "It's all the same food paste" Lee 1:02:02
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Play Later Play Later Lists Like LikedHave you ever wanted to take a bite into a MEGA gusher? That's what we thought. Can Betty Crocker reach a wider audience by filling these mega gushers with... naughty ingredients? That's what Avery Lee helps us figure out!
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1 Häagen-Dazs with Sarah-Marie "Dark, F'd up, and Delightful" Degni 38:04
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Play Later Play Later Lists Like LikedSarah-Marie comes up with a plan that will help actors get exposure WHILE spreading the joy of Häagen-Dazs ice cream! Also, we have a special baby guest!
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1 Jif with Derek "Nasty little sugar boy" Martz 48:45
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Play Later Play Later Lists Like LikedPeanut Butter lifer Derek helps us help Jif expand in China and your child's art class??? Why though? Also what's a Peanut Butter Platter? Only one way to find out...........
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1 Funyuns with Jon "Biscuits and gravy HOLY COW!" Plester 49:46
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Play Later Play Later Lists Like LikedJon helps us breathe new life into the stale, Funyuns brand. We brainstorm flavors, marketing, packaging, and even the name snack! And, what? A De La Soul collaboration?! Yup...
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1 Red Bull with Katy "HEYOOO - Look at this!" Jacobs 52:16
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Play Later Play Later Lists Like LikedLongtime Reb Bull devotee Katy helps us come up with a brand new social media PLATFORM?!!? for RED BULL!?!? Plus Jon races a barracuda! Why? Find out!
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1 Brisk with Derry "Beyond your vocabulary" Queen 52:56
52:56 Play Later Play Later Lists Like Liked52:56
Play Later Play Later Lists Like LikedChicago Drag Legend Derry Queen helps us put a new twist on "spilling the tea". We also concoct a new drink made of Jon's favorite soda and DQ's favorite thirst quencher.
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1 Pillsbury with Laura "I want shapes" Maynard 59:29
59:29 Play Later Play Later Lists Like Liked59:29
Play Later Play Later Lists Like LikedPillsbury cinnamon roll enthusiast Laura presents her impassioned argument that the company should capitalize on their two aces and lose all of their failing jacks (we're looking at you cake mix). Plus: we explore their opportunity to capitalize on mid-lake housing.
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1 Fig Newtons with Geoff "did you pet the top?" Little 56:16
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Play Later Play Later Lists Like LikedGeoff and his unflinching stance on smooth foods helps us bring Fig Newton back to the limelight. And we dig deep to realize how we can all better ourselves by doing "the hard part".
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1 Gerolsteiner with John "tap dancing down my throat" Randall 1:08:45
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Play Later Play Later Lists Like LikedAmateur foodie John Randall helps us craft a plan that will help this very German mineral water brand blow up in the U.S. Is that Rammstein I hear...?
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1 Reese's with Edgar "I'm kind of a BIG fan" Nevarez 45:03
45:03 Play Later Play Later Lists Like Liked45:03
Play Later Play Later Lists Like LikedLong-time Reese's devotee Edgar helps us come up with outside-of-the-box product ideas (we revolutionized tuna) and an ad campaign that will make any dog-lover cry.
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1 Bragg Apple Cider Vinegar with Alex "I drink it over the rocks" Prichodko 48:10
48:10 Play Later Play Later Lists Like Liked48:10
Play Later Play Later Lists Like LikedWe discover why Paul and Patty Bragg are doing so well, mentally, spiritually and physically (it's their proximity to mother). Plus Alex commits to the name of one of his future sons!
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1 La Croix with Miles "Give Me That Problem" Potter 59:35
59:35 Play Later Play Later Lists Like Liked59:35
Play Later Play Later Lists Like LikedMiles helps us hatch a complex, time-traversing, and necessary plan to help La Croix take back its market share! Press 5 for crepe mix.
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1 Sunny D with Janelle "Call to Activists" Blasdel 1:07:42
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Play Later Play Later Lists Like LikedMarketing professional Janelle Blasdel helps us steer Sunny D in the right direction. Greta Thunberg and bottle-cap solar panels are involved.
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1 Powerade with Andrew "F**k you, this is brilliance" Lemna 47:19
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Play Later Play Later Lists Like LikedFormer athlete (to some extent) Andrew Lemna goes out of his mind generating brilliant ideas for his favorite sports drink brand.
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1 Sabra with Matt "the bros want their hummus" MacLean 44:40
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Play Later Play Later Lists Like LikedWe utilize Matt's extraordinary hummus experience to fuel new ideas for Sabra. What role does Danish furniture play in this story? Listen to find out.
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1 White Claw with Sydney "put it near the baby clothes section" Back 47:37
47:37 Play Later Play Later Lists Like Liked47:37
Play Later Play Later Lists Like LikedOur first episode! We explore the many untapped markets for America's favorite hard seltzer. We also discover some innovative ways to refresh the brand. Curious about Milk-claw? Give this ep a listen!
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