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EP220. How Tom's of Maine faced a class action lawsuit for the recyclability of its toothpaste tubes

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Manage episode 427133195 series 2077318
Content provided by Formula Botanica. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Formula Botanica or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.

Who knew you could get into trouble over a toothpaste tube?

In this episode, Lorraine Dallmeier, a Chartered Environmentalist, Biologist, and CEO of Formula Botanica, dives deep into sustainability claims by exploring the details of the class action lawsuit faced by toothpaste brand Tom's of Maine... all because they said their toothpaste tubes were recyclable.

The crux of the lawsuit points out the gap between what is, in theory, recyclable and the realities of the recycling industry.

The problem arises with the terms Tom’s of Maine uses on its packaging. They call it “Recyclable Tube” and “First of Its Kind Recyclable Tube.” In reality, the recycling infrastructure in most areas cannot handle these tubes.

Lorraine discusses the implications this has for the beauty industry. It could pave the way for more legal actions against brands making sustainability claims they can’t prove. Perhaps it will prompt a shift towards more honest and transparent marketing practices.

Join Lorraine now and have a listen to this very intriguing issue.

Free Resources

Free formulation course | Green Beauty Conversations Podcast | Blog | YouTube

Socials: Formula Botanica on Instagram | Lorraine Dallmeier on Instagram

  continue reading

262 episodes

Artwork
iconShare
 
Manage episode 427133195 series 2077318
Content provided by Formula Botanica. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Formula Botanica or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.

Who knew you could get into trouble over a toothpaste tube?

In this episode, Lorraine Dallmeier, a Chartered Environmentalist, Biologist, and CEO of Formula Botanica, dives deep into sustainability claims by exploring the details of the class action lawsuit faced by toothpaste brand Tom's of Maine... all because they said their toothpaste tubes were recyclable.

The crux of the lawsuit points out the gap between what is, in theory, recyclable and the realities of the recycling industry.

The problem arises with the terms Tom’s of Maine uses on its packaging. They call it “Recyclable Tube” and “First of Its Kind Recyclable Tube.” In reality, the recycling infrastructure in most areas cannot handle these tubes.

Lorraine discusses the implications this has for the beauty industry. It could pave the way for more legal actions against brands making sustainability claims they can’t prove. Perhaps it will prompt a shift towards more honest and transparent marketing practices.

Join Lorraine now and have a listen to this very intriguing issue.

Free Resources

Free formulation course | Green Beauty Conversations Podcast | Blog | YouTube

Socials: Formula Botanica on Instagram | Lorraine Dallmeier on Instagram

  continue reading

262 episodes

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