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EP249. Why retailers are asking for proof – and what it means for your beauty products

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Manage episode 462646363 series 2077318
Content provided by Formula Botanica. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Formula Botanica or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.

The beauty industry is facing a seismic shift. Major retailers like Target, Sephora, and Ulta are no longer simply stocking products. They’re demanding proof behind every claim, from “vegan” to “sustainable” to “cruelty-free.” But why is that?

In this episode of Green Beauty Conversations, Lorraine Dallmeier – Chartered Environmentalist, Biologist, and CEO of Formula Botanica – sits down with Kimberly Shenk, co-founder and CEO of Novi. Novi is a revolutionary platform helping brands validate claims and comply with retailers' increasingly stringent requirements.

If you’re a beauty brand owner, entrepreneur, or simply curious about the future of beauty, this episode is a must-listen. Tune in now so you don't miss out!

Free Resources

Free formulation course | Green Beauty Conversations Podcast | Blog | YouTube

Socials: Formula Botanica on Instagram | Lorraine Dallmeier on Instagram

  continue reading

263 episodes

Artwork
iconShare
 
Manage episode 462646363 series 2077318
Content provided by Formula Botanica. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Formula Botanica or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.

The beauty industry is facing a seismic shift. Major retailers like Target, Sephora, and Ulta are no longer simply stocking products. They’re demanding proof behind every claim, from “vegan” to “sustainable” to “cruelty-free.” But why is that?

In this episode of Green Beauty Conversations, Lorraine Dallmeier – Chartered Environmentalist, Biologist, and CEO of Formula Botanica – sits down with Kimberly Shenk, co-founder and CEO of Novi. Novi is a revolutionary platform helping brands validate claims and comply with retailers' increasingly stringent requirements.

If you’re a beauty brand owner, entrepreneur, or simply curious about the future of beauty, this episode is a must-listen. Tune in now so you don't miss out!

Free Resources

Free formulation course | Green Beauty Conversations Podcast | Blog | YouTube

Socials: Formula Botanica on Instagram | Lorraine Dallmeier on Instagram

  continue reading

263 episodes

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