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EP266. When sustainability reports to marketing – beauty’s uncomfortable truth

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Manage episode 484132637 series 2077318
Content provided by Formula Botanica. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Formula Botanica or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.

Is your favourite beauty brand walking the talk on sustainability, or just selling a story?

Last week on the podcast, Lorraine Dallmeier – Chartered Environmentalist, Biologist and CEO of Formula Botanica – talked to Carly Snider of the Pact Collective, and Carly dropped a truth bomb: in many beauty brands, sustainability sits under the marketing department. Not operations. Not product development. Not supply chain. Marketing.

And in this week's episode of Green Beauty Conversations, Lorraine unpacks why this matters more than you realise and how it impacts every conscious consumer and ethical beauty entrepreneur. Tune in now!

Free Resources

Free formulation course | Green Beauty Conversations Podcast | Blog | YouTube

Socials: Formula Botanica on Instagram | Lorraine Dallmeier on Instagram

  continue reading

266 episodes

Artwork
iconShare
 
Manage episode 484132637 series 2077318
Content provided by Formula Botanica. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Formula Botanica or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.

Is your favourite beauty brand walking the talk on sustainability, or just selling a story?

Last week on the podcast, Lorraine Dallmeier – Chartered Environmentalist, Biologist and CEO of Formula Botanica – talked to Carly Snider of the Pact Collective, and Carly dropped a truth bomb: in many beauty brands, sustainability sits under the marketing department. Not operations. Not product development. Not supply chain. Marketing.

And in this week's episode of Green Beauty Conversations, Lorraine unpacks why this matters more than you realise and how it impacts every conscious consumer and ethical beauty entrepreneur. Tune in now!

Free Resources

Free formulation course | Green Beauty Conversations Podcast | Blog | YouTube

Socials: Formula Botanica on Instagram | Lorraine Dallmeier on Instagram

  continue reading

266 episodes

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