29: Sustainability on a Budget: Practical Strategies to Reduce Your Business’ CO₂ Emissions Without Breaking the Bank

Green Business Podcast

In this episode, host Jonathan Howl from the Decarbonisation Net Zero Programme sits down with Adam Bastock, Founder of Small 99, to discuss practical, budget-friendly ways small businesses can reduce their carbon footprint—without major investments.
From overcoming sustainability challenges to accessing free support and funding, Adam shares insights on:

• The biggest barriers small businesses face when going green
• Low-cost strategies to cut CO₂ emissions
• The real benefits of sustainability—from cost savings to brand growth
• How businesses can start measuring and reducing their impact today
• A real-world success story of a business that boosted efficiency and profits with simple, sustainable changes

With 94-95% of UK businesses being SMEs, this episode is packed with advice for business owners looking to embrace sustainability while staying competitive.
Podcast host: Jonathan Howl, Energy Advisor, Coventry City Council
Guest speaker: Adam Bastock, CEO - Small 99
Podcast producer: Maria Covlea, Marketing and Events Manager, Coventry City Council
Useful links:

• Register for an energy audit (West Midlands Businesses)
• Register for an energy audit (Warwickshire Businesses)
• Learn more about the DNZ Programme
• Become a member of the Green Business Network (Free membership)
• 20% off until the end of March using code 'COVENTRY' - for the Small 99 mini-game and action box
• Small 99 – Practical Sustainability Guidance
• People, Planet, Pint
• Podcast feedback form

If you have any questions or suggestions for the Green Business Podcast, please contact the podcast producer, Maria Covlea, at [email protected]
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