Rohan Puri of Stable on Making EV Charging Profitable with Smart Sites and Dynamic Pricing

Grid Connections

Summary
If you care about the future of EV charging — whether you're deploying stations, investing in infrastructure, or just want a smoother road trip experience — this episode is a must-watch. Rohan Puri, CEO of Stable, breaks down why most charging sites underperform, how data-driven decisions can dramatically improve ROI, and what it takes to build a network that’s both profitable and user-friendly. From dynamic pricing strategies and rideshare trends to a vision of vehicles bidding for the best charge, this conversation reveals what’s really shaping the next wave of EV infrastructure. Don’t miss it — the insights here could change how you think about the entire charging ecosystem.
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Takeaways

1. Smart pricing = higher margins
   Most charging networks update prices quarterly (or less). But by adjusting rates weekly based on demand, Stable clients have seen double-digit margin improvements — proving that dynamic pricing is a powerful, underused lever in EV charging profitability.
2. Competition can boost utilization
   Contrary to industry assumptions, Rohan shares how placing EV chargers near competitors often increases usage for both networks — echoing the “dealership effect” where clustering drives more foot traffic and customer trust.
3. Rideshare drivers reveal hidden patterns
   While often overlooked, rideshare EV drivers show distinct usage and price sensitivity behaviors, offering an early signal for identifying high-demand locations — especially near airports and city hubs.
4. Regional investment is replacing national coverage
   As public incentives slow, private capital is flowing into regional fast-charging strategies, with most networks now adopting a “portfolio approach” that mixes high, medium, and low-utilization sites to manage risk.
5. Software is the new differentiator
   With hardware becoming increasingly commoditized, CPOs that embrace software optimization — from adaptive pricing to demand forecasting — will be the ones who thrive in the post-subsidy EV charging economy.
6. Charging reliability is improving — but slowly
   Stable doesn’t directly fix charger uptime, but its software helps operators detect underperformance through pricing and usage anomalies, giving networks a new tool for monitoring site health without extra hardware.

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NEVI, EV charging, infrastructure, federal policy, rideshare, rural charging, electric vehicles, multifamily, charging deserts, state responses, industry trends, DCFC, DC Fast Charging