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Leading the Organic Movement: Kelly Damewood of CCOF | GroceryPulse by Innovar Agency
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In this episode of GroceryPulse, host George Goodwin sits down with Kelly Damewood, CEO of California Certified Organic Farmers (CCOF), to explore the future of organic agriculture — and what it takes to make organic the norm, not the exception.
We talk grocery, farming, food trends, and the big picture of how certification, advocacy, and education are shaping the shelves of tomorrow. Whether you’re a grocer, CPG brand, or simply care about what’s in your food, this episode is packed with insight on why organic matters and how retailers can lead the movement.
What You’ll Learn:
What CCOF really does — and how it impacts your store
How grocers can support organic growth
Trends in regenerative agriculture and clean label products
Why organic certification is a tool for trust and transparency
How to tell better food stories — from soil to shelf
Tune in and discover how CCOF is helping retailers and producers grow a healthier, more sustainable future — one product at a time.
📧 Want to be featured on GroceryPulse? Email us at [email protected]
🌐 Learn more about CCOF at ccof.org
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