))
Why Hype? with guest Michael F. Schein
Manage episode 309386630 series 2896922
Content provided by Marion Abrams. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Marion Abrams or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
Why Hype? with guest Michael F. Schein
…
continue reading
"In a perfect world, the best work would attract the most attention on its own merits. Unfortunately, it doesn't work that way. Instead, the single most important factor that determines whether something becomes a phenomenon or a flop is arguably the least understood and ephemeral combination of manufactured drama, media manipulation, and behind the scenes maneuvering." says Michael F. Schein.
He has made a study of "HYPE" and how we can use these tactics and strategies to gain traction for our own products and ideas.
RESOURCES: The Hype Handbook https://amzn.to/3G6gxeo Hype Book List: https://www.hypereads.com/list https://twitter.com/MichaelSchein1 https://www.linkedin.com/in/michaelfrancisschein/ https://www.facebook.com/michael.schein.7 Author Website: michaelfschein.com Business website: microfamemedia.com Instagram: https://www.instagram.com/scheinm1/
Marion's Podcast Results Accelerator https://www.madmotion.com/grow-your-podcast.html Marion's Blog https://www.madmotion.com/blog Buy Grounded Content [FRIEND] stuff https://www.madmotion.com/groundedpodcast.html
56 episodes
Share
