Carl Gianonne & Jesse Pitts, Trade Roots: Redefining Cannabis From the Inside Out

Grow Sessions

Today on Grow Sessions we navigate the complex waters of legal cannabis with a unique perspective with Carl Giannone and Jesse Pitts, Co-Founders of Trade Roots Cannabis in MA. Their journey begins with Jesse's incarceration for cannabis-related offenses—a pivotal moment that would inspire their commitment to transforming the industry through legitimate means. Tune in for an episode titled “Trade Roots: Redefining Cannabis from the Inside Out” as they recount their experiences with your host, Tony Pavlakis.

In an industry marked by over-regulation and ongoing change, their transition from the illicit market to legitimate business provides meaningful perspectives on both the hurdles and possibilities that the industry faces.

Join us as they share their unique perspective on:

• Navigating the transition from illegal to legal cannabis operations
• Building a successful social equity business in a heavily regulated market
• Balancing craft quality with commercial success
• The future landscape of cannabis industry regulation and compliance
• Their vision for Trade Roots and the broader cannabis market

Listen as they share how they're charting a course through uncharted waters, helping define the future of legal cannabis in Massachusetts and beyond.

About Trade Roots Cannabis

Jesse Pitts, Co-Founder/CEO

After graduating from UMASS Amherst with degrees in Astronomy and Physics, Mr. Pitts continued his business selling cannabis. A bit ahead of his time, in 2006 he got arrested and served 9 months of an 18-month sentence at the Plymouth County Correctional Facility, where upon his release, he founded and ran a successful construction company. In 2012 Jesse co-founded The Center for Alternative Life Medicine - a medical cannabis company that was acquired by New England Treatment Access (NETA). In 2017 Jesse and his partners founded Trade Roots in his hometown of Wareham-- becoming the State’s first adult use, vertically integrated social equity operator. Jesse serves on the Board of Directors and is the Company’s CEO.

Carl Giannone, Co-Founder

After graduating without distinction from Lafayette College with degrees in Economics & Business, Carl began his career as an equities trader at Trillium Management in 1999. In 2006 Carl started his own desk, first under Sungard and then T3 Capital Management (2010). By 2014, his desk employed over 100 traders in two offices deploying myriad strategies across a range of asset classes. In 2017 he joined Jesse in helping found Trade Roots- Massachusetts first vertically integrated social equity operator in the cannabis industry. Carl serves as the Board’s Chair, and his daily responsibilities include strategy, business development, marketing and brand--specializing in irreverent LNKD content.
If you have questions about Trade Roots, please visit their website at www.traderoots.buzz. You can also connect with Jesse at [email protected]
or on Linkedin at www.linkedin.com/in/jesse-pitts-4b560199/. If you'd like to connect with Carl, please email him at [email protected] or on Linkedin at www.linkedin.com/in/carlgiannone.
For a video version of Grow Sessions, please visit us on the TSRgrow YouTube Channel.

Thanks for listening. Be sure to subscribe to our podcast to receive upcoming episodes.