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Email First: My Clients’ Strategy Shifts Right now
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Today, I’m (Rachel) pulling back the curtain on how my clients are staying profitable during slow seasons, especially in summer, without relying on panic posts or launching something new just to “make something happen.”
As an email marketing strategist, I’ve seen firsthand that slow seasons don’t have to mean slow sales. The key is shifting toward a more sustainable and intentional approach—starting with your email list. I’m breaking down the exact strategies my clients are using right now to stay connected, convert with ease, and protect their energy through thoughtful automations, segmentation, and a human-first approach to marketing.
If you’re feeling pressure to “do more” when inquiries are down, this episode will help you take a breath, simplify your strategy, and still drive results.
In this episode, we cover:
- 00:44 Why email is more powerful than ever in slow seasons
- 02:26 How to build trust through thoughtful, intentional marketing
- 04:43 The truth about using your email list vs. social media
- 06:39 How to stop treating your email list like a checkbox
- 08:19 Why human-first marketing is outperforming urgency tactics
Links and resources mentioned:
- Aligned Leads Formula: https://gal-agency.com/aligned
Meet Your Hosts
Jessica Walther is the founder and CEO of The Launch Collaborative and Sustainable Success Systems. As a launch strategist and systems consultant, Jess is dedicated to helping solo business owners and small-but-mighty teams build businesses that deliver both peace and profit. She specializes in creating sustainable growth strategies that align with her clients' values and lifestyles.
Rachel Lopez is the founder and CEO of Gal Marketing Agency, a boutique email marketing and strategy firm. With over a decade of experience, Rachel helps heart-driven entrepreneurs craft intentional marketing strategies that attract, nurture, and convert leads sustainably. Her human-first approach ensures that marketing efforts feel authentic and effective .
Together, Jess and Rachel blend systems, storytelling, and soulful strategy to help you grow a business that's deeply aligned with your life—not just your revenue goals.
Connect With Us:
Learn with Us
Get Jess's Sustainable Success Systems Starter Kit, a Notion Business Management Systems that takes your business from overwhelmed to organized with 4 foundational workflows. <>
Diagnose Common Launch Problems and Fix Them Fast! Get the Launch Cure Guide : https://www.thelaunchcollaborative.com/launch-cure
Get Rachel's Guide to a High-Converting Email list to learn 4 shifts to elevate your emails & embrace sustainability in your marketing. <>
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