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The Psychology of Email Segmentation (That Builds Trust + Sales)
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Today, I’m pulling back the curtain on one of the most overlooked opportunities in email marketing: segmentation. If you’re still treating your email list like a crowd instead of a community, it’s time to shift.
I walk you through why sending one-size-fits-all emails is costing you conversions and how even simple segmentation strategies can build trust and drive more intentional engagement. Whether you're using ConvertKit, ActiveCampaign, or something else, the strategies I share are tech-agnostic and focused on what really matters: making your subscribers feel seen and supported.
In this episode, we cover:
- 01:38 The pitfalls of one-size-fits-all emails
- 03:11 The power of segmentation
- 03:48 Natural segmentation techniques
- 08:16 Real-life examples from client work
- 12:44 Simple implementation tips
Links and resources mentioned:
- Grab The Aligned Leads Formula: https://gal-agency.com/aligned
- DM Rachel on @gal.agency: https://instagram.com/gal.agency
Meet Your Hosts
Jessica Walther is the founder and CEO of The Launch Collaborative and Sustainable Success Systems. As a launch strategist and systems consultant, Jess is dedicated to helping solo business owners and small-but-mighty teams build businesses that deliver both peace and profit. She specializes in creating sustainable growth strategies that align with her clients' values and lifestyles.
Rachel Lopez is the founder and CEO of Gal Marketing Agency, a boutique email marketing and strategy firm. With over a decade of experience, Rachel helps heart-driven entrepreneurs craft intentional marketing strategies that attract, nurture, and convert leads sustainably. Her human-first approach ensures that marketing efforts feel authentic and effective .
Together, Jess and Rachel blend systems, storytelling, and soulful strategy to help you grow a business that's deeply aligned with your life—not just your revenue goals.
Connect With Us:
Learn with Us
Get Jess's Sustainable Success Systems Starter Kit, a Notion Business Management Systems that takes your business from overwhelmed to organized with 4 foundational workflows. <>
Diagnose Common Launch Problems and Fix Them Fast! Get the Launch Cure Guide : https://www.thelaunchcollaborative.com/launch-cure
Get Rachel's Guide to a High-Converting Email list to learn 4 shifts to elevate your emails & embrace sustainability in your marketing. <>
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