LinkedIn Strategy That Works: 5 Steps B2B Marketing Leaders Can Use to Activate Sales

Growth Activated | The B2B Marketing Leadership Podcast

#26 - In this episode of Growth Activated, Mandy Walker sits down with Morgan J. Ingram — LinkedIn strategist, content creator, and founder of AMP Creative — to talk all things LinkedIn marketing, social selling, and building a personal and brand presence that actually drives results.

Morgan breaks down the five key components of a high-impact social selling strategy, the role of marketing leadership in enabling sales teams on LinkedIn, and how modern B2B marketing leaders can create alignment across sales, marketing, and customer success.

Whether you're just starting to explore social media as a B2B channel or looking to elevate your entire go-to-market motion, this episode is packed with tactical advice and strategic insight.

We cover:
✔️ What most B2B marketers get wrong about LinkedIn
✔️ The 5 C’s framework for social selling
✔️ How to align sales, marketing, and customer success
✔️ What content actually works today
✔️ How to pilot a LinkedIn strategy with your sales team
✔️ Why personal profiles matter more than company pages
✔️ The one thing every marketing leader should optimize today

Perfect for marketing leaders, founders, and anyone driving go-to-market strategy in today’s noisy, AI-driven digital landscape.

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Chapters

1. Welcome + Why LinkedIn Strategy Matters for B2B Marketers (00:00:00)

2. Who Should “Own” LinkedIn in a GTM Team? (00:05:02)

3. Why LinkedIn Company Pages Don’t Perform (and What to Do Instead) (00:10:25)

4. The 5 C’s Framework for LinkedIn Content That Converts (00:15:10)

5. Examples of High-Performing LinkedIn Content for B2B (00:20:48)

6. Getting Sales to Engage on LinkedIn (Without Forcing It) (00:27:00)

7. Aligning Marketing, Sales, and Customer Success Around Social (00:33:35)

8. How Long It Really Takes to See Results from Social Selling (00:39:07)

9. Metrics That Matter: Measuring LinkedIn and Social Media ROI (00:44:50)

10. Final Advice for B2B Marketing Leaders on LinkedIn in 2025 (00:50:30)