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To Show Up or Stay Silent? Lessons in Building Brave, Authentic B2B Brands with Katie Martell
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#19: In a time when brand silence speaks volumes, how should B2B marketers show up?
In this powerful episode of Growth Activated, host Mandy Walker sits down with Katie Martell—LinkedIn Top Voice, keynote speaker, and unapologetic marketing truth-teller—for a timely conversation on brand authenticity, performative allyship, and what it really means to lead with integrity as a B2B marketing leader.
Whether you're navigating Pride Month messaging, facing internal resistance around DEI, or wondering how to protect your role while pushing for purpose-driven marketing, this episode is a must-listen.
We dive into:
✅ What brand authenticity really means in B2B—and how to spot when it’s missing
✅ How to lead your brand through culturally charged moments like Pride Month
✅ The dangers of performative allyship and how to avoid it
✅ Why silence isn’t neutral—and how marketing leaders can speak up without risking their seat at the table
If you’re a marketing leader responsible for brand, messaging, or culture—or you simply want to lead your B2B marketing efforts with more intention, strategy, and impact—this episode will give you the clarity and courage to do it.
🎧 Listen now and discover how to align your brand, values, and leadership—this Pride Month and beyond.
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Links & Resources Mentioned:
🎥 Watch Katie’s documentary-style talk: Woke and Weary
💻 Volunteer your marketing skills: Tech for Campaigns
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Let’s Keep the Conversation Going!
Loved this episode? Connect with me for more insights on B2B marketing leadership and strategies to grow your business.
🌐 Visit my website: growthactivated.com
🔗 Connect with me on LinkedIn: Mandy Walker
🔗 Get Your Free Marketing Planning Guide Today!
Don’t forget to subscribe to Growth Activated and share this episode with fellow marketing leaders. Let’s activate growth—together!
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