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How to Cut Your LinkedIn Ad Costs in Half | AJ Wilcox
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Running LinkedIn ads shouldn’t mean burning through your budget. The key to cutting ad costs is understanding what truly drives performance: great creative, smart targeting, and the right strategy behind it all.
In this episode, AJ Wilcox shares how to cut your LinkedIn ad costs in half without sacrificing results. He breaks down the entire process: from campaign setup to choosing between static and video creatives, building stronger hooks, and leveraging AI for better targeting. AJ also reveals what the top 1% of LinkedIn advertisers do differently and the biggest lessons he's learned running the largest LinkedIn ad agency.
AJ Wilcox is the founder of B2Linked, a LinkedIn Ads agency that’s managed over $150M in ad spend for high-growth brands. He’s the host of the LinkedIn Ads Show and a trusted expert when it comes to getting real ROI from LinkedIn. With deep platform knowledge and battle-tested strategies, AJ helps businesses turn LinkedIn into a high-performing growth channel.
Timestamp:
00:00 Intro
00:26 AJ Wilcox’s Background
01:09 Starting the Process to Cut Ad Costs in Half
02:03 Setting Up a LinkedIn Ad Campaign
07:38 Tips and Hacks for Producing Great LinkedIn Ad Creatives
10:23 Cost per Lead: Static Creatives vs. Video Creatives
11:45 Creative Strategies for LinkedIn Ads
14:54 Strong Hooks and Creative Ideas for LinkedIn Ads
17:34 What to Look Forward to in LinkedIn Ads
18:46 Using AI in LinkedIn Ads
20:13 Traits of the Top 1% of Successful LinkedIn Ad Clients
23:12 Lessons from Growing the Largest LinkedIn Advertising Agency
25:00 Connect with AJ Wilcox
Connect with AJ Wilcox to learn more about LinkedIn Ads
🔗LinkedIn: https://www.linkedin.com/in/wilcoxaj/
🔗 X: https://x.com/wilcoxaj/
🔗 Website: https://b2linked.com/
🔗 LinkedIn Ads Show: https://b2linked.com/podcast/
#linkedinads #linkedinadvertising #linkedinadscampaign #linkedinmarketing #linkedin
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