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Content provided by Julian Espinosa and Papi Digital. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Julian Espinosa and Papi Digital or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
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What “Understanding Your Audience” Really Means

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Manage episode 320390987 series 2826525
Content provided by Julian Espinosa and Papi Digital. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Julian Espinosa and Papi Digital or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.

Do you think you know your audience? Well we are here to challenge that very notion.

On today’s episode of growth hack, we share a story about a failing sports hydration drink that listened to their audience and turned into a multi-million dollar breast milk booster!

Bryan Alston, the Co-Founder, and CMO of Greater Than helps us move past the typically "Understand your audience" into actionable ways to gain useful insights into your target market.

Learn what distinguishes a customer from a consumer and what this means for the success of your brand.

For more episodes and information, visit us at www.papidigital.com/podcast

Follow Papi Digital for Marketing Expertise and Insights on:

Facebook: www.facebook.com/PapiDigital

Linkedin: www.linkedin.com/company/papidigital

Instagram: www.instagram.com/_papidigital/

  continue reading

71 episodes

Artwork
iconShare
 
Manage episode 320390987 series 2826525
Content provided by Julian Espinosa and Papi Digital. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Julian Espinosa and Papi Digital or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.

Do you think you know your audience? Well we are here to challenge that very notion.

On today’s episode of growth hack, we share a story about a failing sports hydration drink that listened to their audience and turned into a multi-million dollar breast milk booster!

Bryan Alston, the Co-Founder, and CMO of Greater Than helps us move past the typically "Understand your audience" into actionable ways to gain useful insights into your target market.

Learn what distinguishes a customer from a consumer and what this means for the success of your brand.

For more episodes and information, visit us at www.papidigital.com/podcast

Follow Papi Digital for Marketing Expertise and Insights on:

Facebook: www.facebook.com/PapiDigital

Linkedin: www.linkedin.com/company/papidigital

Instagram: www.instagram.com/_papidigital/

  continue reading

71 episodes

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