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Finding the right moment to activate the sales team | Susann Johansen, Oneflow

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Manage episode 427085257 series 3557398
Content provided by Vincent Jong. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Vincent Jong or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
In this episode of the Growth Machines podcast, I speak with Susann Johansen, Head of Growth and User Experience at OneFlow, about how they introduced Product-Led Growth at Oneflow, a traditionally sales-led company. Susans shares the evolution of OneFlow's go-to-market strategy, the challenges of implementing a freemium model, and the nuances of segmenting and scoring product-qualified leads (PQLs). She also highlights the collaborative efforts between product, marketing, and sales...
  continue reading

17 episodes

Artwork
iconShare
 
Manage episode 427085257 series 3557398
Content provided by Vincent Jong. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Vincent Jong or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
In this episode of the Growth Machines podcast, I speak with Susann Johansen, Head of Growth and User Experience at OneFlow, about how they introduced Product-Led Growth at Oneflow, a traditionally sales-led company. Susans shares the evolution of OneFlow's go-to-market strategy, the challenges of implementing a freemium model, and the nuances of segmenting and scoring product-qualified leads (PQLs). She also highlights the collaborative efforts between product, marketing, and sales...
  continue reading

17 episodes

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