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Using ABM to Create Handraisers | Constantinos Yenis, Holded

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Manage episode 493671789 series 3557398
Content provided by Vincent Jong. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Vincent Jong or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.

In this episode of the Growth Machines podcast I speak with Constantinos (Costas) Yenis, VP of Sales and Customer Success at Holded. Costas shares his unique career trajectory from a full-stack web developer to a sales leader in a growing SaaS company.

He discusses the importance of understanding customer pain points, the implementation of a product-led sales strategy, and the challenges of engaging non-hand raisers. Costas also highlights the significance of leveraging data for marketing strategies and improving lead qualification processes.

Chapters:

00:00 Introduction to Costas Yenis and Holded

03:03 Costas's Unique Sales Journey

05:51 Product-Led Growth and Sales Strategy

12:01 Engaging Hand Raisers and ConversionStrategies

17:52 Leveraging Data for Marketing andSales Optimization

  continue reading

17 episodes

Artwork
iconShare
 
Manage episode 493671789 series 3557398
Content provided by Vincent Jong. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Vincent Jong or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.

In this episode of the Growth Machines podcast I speak with Constantinos (Costas) Yenis, VP of Sales and Customer Success at Holded. Costas shares his unique career trajectory from a full-stack web developer to a sales leader in a growing SaaS company.

He discusses the importance of understanding customer pain points, the implementation of a product-led sales strategy, and the challenges of engaging non-hand raisers. Costas also highlights the significance of leveraging data for marketing strategies and improving lead qualification processes.

Chapters:

00:00 Introduction to Costas Yenis and Holded

03:03 Costas's Unique Sales Journey

05:51 Product-Led Growth and Sales Strategy

12:01 Engaging Hand Raisers and ConversionStrategies

17:52 Leveraging Data for Marketing andSales Optimization

  continue reading

17 episodes

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