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Fuel Your Brand's Authority Through The Magic of Data-Driven Storytelling
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Content provided by Opensense. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Opensense or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
In our newest Growth Marketing Camp Founder Stories episode, we are venturing into the realm of original research and data-driven storytelling. Our guest is Becky Lawlor, Founder and Chief Research & Content Officer at Redpoint, a boutique agency renowned for its stellar work with major brands like Adobe, IBM, Samsung, and Zapier.
In this episode, we discuss:
🚀 Original research survey best practices: How to determine the right survey sample size & obtain respondents
🚀 The ROI of original research (& how it yields a year's worth of content ideas through audience insights and data analysis)
🚀 Common pitfalls in building out original research (& how to avoid it)
🚀 What lesson has taken Becky the longest to unlearn
We also cover Becky’s unique career journey, the turning point that sparked the idea of founding Redpoint, and the path she took to where she is now. So tune in and get ready to be impressed!
110 episodes
Share
Manage episode 378661539 series 3364597
Content provided by Opensense. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Opensense or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
In our newest Growth Marketing Camp Founder Stories episode, we are venturing into the realm of original research and data-driven storytelling. Our guest is Becky Lawlor, Founder and Chief Research & Content Officer at Redpoint, a boutique agency renowned for its stellar work with major brands like Adobe, IBM, Samsung, and Zapier.
In this episode, we discuss:
🚀 Original research survey best practices: How to determine the right survey sample size & obtain respondents
🚀 The ROI of original research (& how it yields a year's worth of content ideas through audience insights and data analysis)
🚀 Common pitfalls in building out original research (& how to avoid it)
🚀 What lesson has taken Becky the longest to unlearn
We also cover Becky’s unique career journey, the turning point that sparked the idea of founding Redpoint, and the path she took to where she is now. So tune in and get ready to be impressed!
110 episodes
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Similar to Growth Marketing Camp
Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
…
continue reading
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…
continue reading
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continue reading
Some Goodness is hosted by Richard Ellis, a seasoned sales leader passionate about inviting top business minds to share their wisdom. Each episode is only 15-20 minutes, perfect for your commute or workout.
…
continue reading
Welcome to an exciting new season of the podcast Your Career: Choice or Chance? - as we dive into the ever-evolving world of GenAI in the Workplace and explore the latest trends, experiences, and career journeys shaping the future of work as AI is increasingly ingrained in it. Each episode provides fresh insights, addressing the transformative influence of GenAI in shaping the workforce of tomorrow, making it a must-listen for anyone interested in staying ahead in the ever-evolving world of ...
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1
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