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Uncover Hidden Demand and Skyrocket Your Growth with ABM w/ Jodi Cerretani from RollWorks
Manage episode 359829285 series 3364597
Content provided by Opensense. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Opensense or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
In today’s episode of Growth Marketing Camp, our host Bobby Narang sits down with Jodi Cerretani, the VP of Revenue Marketing at RollWorks, to discuss the importance of Account-Based Marketing and Demand Generation in driving business growth and promoting alignment with sales and marketing.
We dig deep into how ABM is not just about generating demand but also about capturing demand. And how with tools like RollWorks, Opensense, and more, you can uncover hidden clusters of demand and explode your top-of-funnel.
Jodi shares ways ABM can become the backbone of your growth strategy and can provide the precision of personalized marketing with the scale of traditional demand generation. You’ll learn about how education plays a crucial role in building trust and creating demand, and how to execute it in a way that resonates with your target audience. Dig in!
110 episodes
Share
Manage episode 359829285 series 3364597
Content provided by Opensense. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Opensense or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
In today’s episode of Growth Marketing Camp, our host Bobby Narang sits down with Jodi Cerretani, the VP of Revenue Marketing at RollWorks, to discuss the importance of Account-Based Marketing and Demand Generation in driving business growth and promoting alignment with sales and marketing.
We dig deep into how ABM is not just about generating demand but also about capturing demand. And how with tools like RollWorks, Opensense, and more, you can uncover hidden clusters of demand and explode your top-of-funnel.
Jodi shares ways ABM can become the backbone of your growth strategy and can provide the precision of personalized marketing with the scale of traditional demand generation. You’ll learn about how education plays a crucial role in building trust and creating demand, and how to execute it in a way that resonates with your target audience. Dig in!
110 episodes
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Similar to Growth Marketing Camp
Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
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