Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
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How to Build an 8-Figure Bootstrapped SaaS From Scratch with Sujan Patel (GMT148)
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Being bootstrapped doesn’t mean you have to stay small. Sujan Patel, Co-Founder of Mailshake, can tell you all about it. He’s built an 8-figure SaaS company without taking on any funding! In episode 148, you’ll learn how Sujan: 1. Successfully rebranded ContentMarketer.io to Mailshake 2. Drove 100k+ organic visitors with content marketing 3. Generated 40% of new signups for Mailshake from referrals
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156 episodes
ShareManage episode 299741122 series 2534787
Content provided by Ramli John. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Ramli John or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
Being bootstrapped doesn’t mean you have to stay small. Sujan Patel, Co-Founder of Mailshake, can tell you all about it. He’s built an 8-figure SaaS company without taking on any funding! In episode 148, you’ll learn how Sujan: 1. Successfully rebranded ContentMarketer.io to Mailshake 2. Drove 100k+ organic visitors with content marketing 3. Generated 40% of new signups for Mailshake from referrals
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Growth Marketing Today
1 The Early-Stage Growth Playbook with Marc Thomas (GMT155) 36:56
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Play Later Play Later Lists Like LikedYou’ve worked hard to build your product idea. Your product is out in the world. But no one is paying to use your SaaS. The MRR is… recurring at 0. Sound familiar? Marc Thomas, Head of Growth at Powered By Search, has been there too. When he launched my company, he toiled and ground it out for years on a direct sales-only model and it was grueling. But bit by bit Marc put into place the fundamentals of the early stage growth playbook which resulted in organic signups going up by 1330% and revenue from low or no-touch sales by 17% In episode 155, you’ll learn: Why value props matter more than positioning at early-stage The difference between value propositions and positioning How to test your messaging in less than 20 minutes This episode is brought to you by 42 Agency . They are a plug-and-play demand generation and marketing operation agency for B2B SaaS Companies that are ready to scale. They can help you: Streamline operations Implement new tech stack Design ABM & demand generation strategies Create a predictable revenue pipeline They’ve worked with some amazing companies like Onfleet, Hubdoc, Guestlogix, Flexday, and more. Learn more at https://fourtytwo.agency/ and get $500 in free consulting time. ★ Support this podcast ★…
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Growth Marketing Today
1 How To Build a Community Around A Brand with Krystal Wu, Community Manager at Shopify (GMT154) 28:57
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Play Later Play Later Lists Like LikedCommunities are everywhere nowadays. For some people, communities are a place to learn and explore specific topics or interests. For others, it’s where they discuss personal issues and find comfort among those with similar experiences. For businesses, building a community can help with customer support, product development, and marketing. In episode 154, you’ll learn from Krystal Wu, Community Manager at Shopify: 1. The advantages of building a community for a B2B brand 2. How Krystal taps into a community to amplify content reach 3. How to measure the health of an online community…
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1 Growth Hacking and Product-Led Growth—Friends or Foes? with Sean Ellis, Ethan Garr, and Wes Bush [Bonus Episode] 47:33
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Growth Marketing Today
1 The 3-Step Influencer Marketing Blueprint with Taylor Lagace (GMT153) 38:56
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Play Later Play Later Lists Like LikedToo many growing DTC and eCommerce brands leave influencer marketing out of their marketing strategy. And you can’t really fault them for doing so. With many “wanna-be” influencers with fake followers, influencers have gotten a bad rep and it’s easy to see why. But some brands have cracked the code of influencer marketing and are using it to skyrocket their growth. In today’s episode, Taylor Lagace, co-founder of Kynship, discusses the nitty-gritties of influencer marketing and bust more than a few myths along the way. In episode 153, you’ll learn: 1. How brands with limited marketing spend leverage the potential of influencers 2. Common myths around influencer marketing 3. A proven 3-step influencer marketing blueprint…
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1 How to Grow Your Twitter Followers from 700 to 45k in 9 Months with Blake Emal (GMT152) 55:30
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Play Later Play Later Lists Like LikedNo matter how many thought leaders complain that it’s a vanity metric, we all care about increasing our Twitter followers. And for good reason. A respectable follower ratio is fundamental to your brand’s credibility and authority—not to mention organic reach on Twitter’s timeline. Plus, if you build an engaged audience, you can validate product ideas quicker, get your first 100 customers, and gather valuable feedback. In episode 152, you’ll learn from Blake Emal, CMO of Copy.ai and Founder of Float.so: The benefits of growing your audience on Twitter How Blake grew his Twitter followers from 700 to 45k in 9 months How he validated Float.so and created a waitlist of 5k+ people on Twitter Sponsor For This Episode Thank you for the sponsor of this episode PartnerStack. PartnerStack, G2’s top-rated partner management platform, is the only partnerships platform built for SaaS, designed to deliver predictable revenue and accelerate growth for businesses and their partners. In the past year alone, partners in the PartnerStack Network have generated over $100 million in revenue for programs on PartnerStack. If you’re ready to scale revenue through partnerships, visit get.partnerstack.com/gmt to book a demo today.…
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1 What Video Games Can Teach You About User Onboarding with Emily Lonetto (GMT151) 38:04
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Play Later Play Later Lists Like LikedUser onboarding is one of the most important processes in any new experience. When getting hired by a new company, buying a new product, or trying a new product, we expect to have a clear understanding of how it works before fully committing. In episode 151, you’ll learn from Emily Lonetto, Head of Growth at Voiceflow: 1. What video games can teach you about user onboarding 2. Common mistakes in user onboarding experiences 3. A step-by-step process to improve your product’s onboarding…
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1 How to Build Influential Networks From Scratch with Adam Marx (GMT150) 48:30
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Play Later Play Later Lists Like LikedQuality relationships are hard to build and take a lot of time. And because they are hard to build, it’s difficult to build many of them at once. Yet, it’s one of the most important things for marketers to do. Master this skill, and it can lead to lifelong customers and lucrative marketing partnerships. That’s where Adam Marx, founder of The Zero To One Networker, comes in. He teaches people how to build influential networks from scratch. In episode 150, you’ll learn: 1. How you can sharpen your relationship-building and branding skills 2. The value and power of mutual value creation 3. The importance of online community and strategies across different platforms…
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1 Writing Tips for Marketers with Roxine Kee (GMT149) 41:16
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Play Later Play Later Lists Like LikedYou can’t be a good marketer if you’re not a good writer. Content marketing, social media, and SEO are just some aspects of marketing that rely heavily on quality writing. Writing well also enables you to communicate an idea, message, or benefit of the product. In episode 149, you’ll learn from Roxine Kee, a content writer specialist: Why templates and best practices aren’t worth following The importance of framing marketing as a way to help people Three tips to improve your writing…
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1 How to Build an 8-Figure Bootstrapped SaaS From Scratch with Sujan Patel (GMT148) 45:16
45:16 Play Later Play Later Lists Like Liked45:16
Play Later Play Later Lists Like LikedBeing bootstrapped doesn’t mean you have to stay small. Sujan Patel, Co-Founder of Mailshake, can tell you all about it. He’s built an 8-figure SaaS company without taking on any funding! In episode 148, you’ll learn how Sujan: 1. Successfully rebranded ContentMarketer.io to Mailshake 2. Drove 100k+ organic visitors with content marketing 3. Generated 40% of new signups for Mailshake from referrals…
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Growth Marketing Today
1 3 Steps To Create a Winning Startup Marketing Plan with Anna Furmanov (GMT147) 40:49
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Play Later Play Later Lists Like LikedMarketing at a startup is a challenge because of the limited resources, whether it’s time, money, or talent. You have to be sure every effort, no matter how small, is well-planned and flawlessly executed. And to make it even more difficult, the traditional marketing strategies don’t always work. In episode 147, you’ll learn: 1. How to prioritize marketing at a startup 2. The best way to create a content engine for a very lean team and still get results 3. What customer research done right look like…
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Growth Marketing Today
1 How to Build and Test a $1 Million Paid Acquisition Channel in 9 Weeks with Trevor Longino (GMT146) 51:37
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Play Later Play Later Lists Like LikedOnce your startup has product-market fit, the next stage is to throw more fuel to the fire and accelerate growth. Trevor Longino, Founder of CrowdTamers, has taken a dozen startups from $0 to $2MM+ in ARR, mentored more than 200 startups, and taught thousands. In this episode, he shares his battle-tested process to test and validate channels to scale customer acquisition. In episode 146, you’ll learn how to: 1. Validate the messaging and audience 2. Build and normalize revenue channels 3., Scale performance…
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1 How to Use Speaking Opportunities to Grow Your Business with Stefanie Grieser (GMT145) 47:25
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Play Later Play Later Lists Like LikedSpeaking on podcast shows and at conferences is one of the best ways to build your brand, demonstrate expertise, and gain credibility. In addition to building brand awareness, it helps build trust with your target audience that can drive valuable business opportunities. Perhaps most important, speaking engagements can drive qualified leads directly into your sales funnel. But, how do you get started with speaking on podcast shows and conferences? In episode 145, you’ll learn from Stefanie Grieser, Co-Creator of Shine Bootcamp: 1. How can speaking on a podcast or at a conference become a marketing channel 2. How to create and deliver a remarkable presentation that will wow your target audience 3. Common mistakes to avoid when giving a conference presentation…
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Growth Marketing Today
1 5 Link Building Strategies That Work for SaaS with Alan Silvestri (GMT144) 38:58
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Play Later Play Later Lists Like LikedYou’ve created content that people are searching for, that answers their questions, and that search engines can understand, but those qualities alone don’t mean it’ll rank. To outrank the rest of the sites with those qualities, you have to establish authority. That can be accomplished by earning links from authoritative websites, building your brand, and nurturing an audience who will help amplify your content. In episode 144, you’ll learn from Alan Silvestri, founder and CEO of Growth Gorilla: 1. Five link building strategies that work for SaaS 2. How to create linkable assets 3. How to build links to your homepage…
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Growth Marketing Today
1 Why Social Media Is an Essential Tool for Business Executives With Lina Duque (GMT143) 45:58
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Play Later Play Later Lists Like LikedFor large enterprise organizations, the idea of executive leaders being more active on social media can be a bit intimidating. Would it do more harm than good? But, the data has continued to show the risks of not having leadership on social media. 77% of consumers would rather purchase from a company where executives are active on social media. In episode 143, you’ll learn from Lina Duque, a social media strategist, university lecturer, and international speaker. 1. The value of having business leaders on social media 2. The three steps to building influence online 3. Common social media mistakes…
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Growth Marketing Today
1 How to Successfully Pitch Yourself to 200+ Podcast Shows with Casey Hill (GMT142) 35:03
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Play Later Play Later Lists Like LikedPodcasts are a great way to get any message out there. Whether you want to promote a product, improve your brand, or raise awareness around an important topic, they can help you reach new audiences. But getting onto a podcast as a guest can seem like a pretty impossible thing to achieve if you don’t know where to start. So here’s all you need to know to get yourself booked for appearances behind the mic. Bonjoro’s team has mastered this art of pitching to podcast shows. They’ve been in over 200 shows in 2020. Today, Casey Hill, Head of Growth at Bonjoro , discusses why and how they were able to achieve that. In episode 142, you’ll learn: How Bonjoro’s team strategy to successfully pitch themselves as a guest on podcast shows Casey’s “piggybacking” strategy to identify the right podcast shows to appear on How they measured success for all the podcast shows they appeared on Sponsor For This Episode This episode of Growth Marketing Today is brought to you by Ahrefs Webmaster Tools. Find the top keywords you rank for, track new organic keywords, get more in-depth backlink data, and perform a site audit. Ahrefs Webmaster Tools is a completely free product for website owners. Sign up today at growthtoday.fm/ahrefs or find that link in the description of the show Get the free growth cheat sheets with all actionable notes, takeaways, and tips from the latest episode in a one-page PDF at https://growthtoday.fm/1 42 ★ Support this podcast ★…
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Daily Deals
Daily Deals
Similar to Growth Marketing Today
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Call them changemakers. Call them rule breakers. We call them Redefiners. And in this provocative podcast, we explore how daring leaders from across industries and around the globe are redefining their organizations—and themselves—to create extraordinary impact in today’s rapidly changing world. In each episode, Russell Reynolds Associates Leadership Advisor Hoda Tahoun and former CEO Clarke Murphy host engaging, purposeful conversations with leaders in and out of the business world who shar ...
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