From Startups to Netflix Fame: Chris Allen on Million Dollar Secret, Entrepreneurship, and Personal Growth

Growth Now Movement with Justin Schenck

In this powerful episode of the Growth Now Movement, I sit down with entrepreneur and reality TV standout Chris Allen, the founder of a groundbreaking spiked coconut water brand and one of the breakout stars on the new hit Netflix reality series, Million Dollar Secret.

Chris’s journey is anything but conventional. He went from crunching numbers in the finance world to launching a beverage startup, and then suddenly found himself thrown into the high-stakes world of reality TV—competing alongside other entrepreneurs and everyday people to identify the millionaire among them. It wasn’t just entertainment; it was a game of intuition, emotional intelligence, and strategic thinking. And Chris played it like a pro.

In our conversation, we pull back the curtain on what it was really like to be on Million Dollar Secret. Chris shares the intense mental gameplay and psychological pressure of the show, and how his background in entrepreneurship and leadership gave him a unique edge in navigating the social dynamics. But it wasn’t all strategy and spotlights—he also opens up about the emotional roller coaster that came with national exposure, internal battles, and the challenge of staying grounded amid rapid success.

We also explore how Chris is now leveraging the visibility from Netflix to grow his business, amplify his mission, and inspire other entrepreneurs to bet on themselves. From building a brand in a competitive beverage industry to turning fame into fuel for long-term impact, this episode is loaded with wisdom, energy, and real talk about growth.

🎙️ In This Episode, You’ll Learn:

• What it was really like filming Million Dollar Secret on Netflix

• How Chris used entrepreneurial thinking in a high-pressure reality game

• The behind-the-scenes emotional journey of being on national TV

• How to leverage media exposure to grow your brand and business

• The highs and lows of building a startup beverage company

• Why staying authentic matters more than ever in business and in life

• Practical tips for entrepreneurs navigating visibility, growth, and pressure

Whether you're a fan of Million Dollar Secret, an entrepreneur building from the ground up, or someone ready to take a bold leap toward your goals—this episode will fire you up.

🎧 Tune in now and hear what it takes to grow through the spotlight, the struggle, and the story—with Chris Allen.

📺 Watch Million Dollar Secret now on Netflix 📲 Follow Chris: @callennd 🎟️ Experience Growth Now LIVE: www.growthnowsummit.com