Relationship-First Lead Gen: FlowChat’s Approach with Chris Baden

Growth Now Movement with Justin Schenck

In this episode of the Growth Now Movement, I sit down with Chris Baden, entrepreneur, father of three, and the founder behind FlowChat—a game-changing tool for organic lead generation on social media. We dive deep into his journey of balancing homeschooling, parenting, and building businesses, all while staying connected to what truly matters: family and purpose.

Chris opens up about the early responsibilities that shaped his entrepreneurial mindset, the importance of being present with his kids, and how he manages the daily challenges of homeschooling and parenting alongside scaling companies.

We then explore the founding story of FlowChat, a platform designed to help entrepreneurs organically generate and nurture high-quality leads on Facebook, Instagram, and LinkedIn. Chris explains why focusing on relationship-building instead of aggressive selling makes all the difference, how FlowChat detects lead "signals," and how it seamlessly blends automated outreach with genuine human connection. With impressive traction and over $3 million in revenue from a bootstrapped start, FlowChat is reshaping how businesses approach inbound and outbound messaging.

What You’ll Learn:

• How Chris juggles life as a husband, dad, and homeschooling entrepreneur

• The mindset built from early responsibility and challenge

• Staying intentional and present with family while growing multiple ventures

• The origin and mission of FlowChat, and why it's changing lead generation

• The secret behind successful DMs: focus on engagement, not just selling

• How to scale messaging through automation without losing authenticity

• A real-life story of bootstrapped SaaS success, growing to multi-million-dollar sales

• Chris’s daily routines, approach to growth, and definition of success

Why This Matters:

• Learn how to balance business growth with intentional parenting

• Discover how authentic, signal-based outreach can drive real lead growth

• Explore how to automate DMs effectively while keeping the human touch

• Get inspired by a founder building legacies in both family and entrepreneurship