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Leading a Category Defining Brand with John Williamson at Songfinch

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Manage episode 479587406 series 1208191
Content provided by Gene Hammett, Gene Hammett is a Speaker, Executive Coach, Inc Columnist, and Host of "Gr. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Gene Hammett, Gene Hammett is a Speaker, Executive Coach, Inc Columnist, and Host of "Gr or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.

In this episode, I chat with John Williamson, founder and CEO of Songfinch, a platform that transforms personal stories into custom songs. We discuss the challenges of leading an innovative brand in the music and gifting industry, focusing on the importance of resilience and transparency in leadership. John shares key moments that fueled Songfinch's remarkable growth, including the shift to emotionally-driven marketing strategies and the operational tactics that supported this success. He emphasizes the significance of fostering a culture of ownership among employees, highlighting the value of genuine connections in building a thriving brand.

  continue reading

1147 episodes

Artwork
iconShare
 
Manage episode 479587406 series 1208191
Content provided by Gene Hammett, Gene Hammett is a Speaker, Executive Coach, Inc Columnist, and Host of "Gr. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Gene Hammett, Gene Hammett is a Speaker, Executive Coach, Inc Columnist, and Host of "Gr or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.

In this episode, I chat with John Williamson, founder and CEO of Songfinch, a platform that transforms personal stories into custom songs. We discuss the challenges of leading an innovative brand in the music and gifting industry, focusing on the importance of resilience and transparency in leadership. John shares key moments that fueled Songfinch's remarkable growth, including the shift to emotionally-driven marketing strategies and the operational tactics that supported this success. He emphasizes the significance of fostering a culture of ownership among employees, highlighting the value of genuine connections in building a thriving brand.

  continue reading

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