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RV 96 - Finding Revenue Growth Through Content | Founder Wisdom Podcast
Manage episode 375207476 series 2862679
Content provided by Passetto. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Passetto or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
Chris was asked to appear on the Founder Wisdom YouTube Stream hosted by Charles Cormier, to share his unique perspective on revenue operations and go-to-market strategies for B2B companies. He emphasizes the importance of viewing the sales and marketing process as a system, rather than a series of disjointed steps. By focusing on creating, capturing, and converting demand, companies can align their marketing, sales, and SDR teams to drive net new revenue. Chris also discusses the importance of mindset, personal growth, and taking care of your body in order to achieve success.
Key Takeaways:
Companies often get stuck in an MQL machine and struggle to transition to an account-based model.
Organizational change management is the biggest challenge for larger companies looking to transform their go-to-market strategies.
AI has potential in areas such as data analysis and process automation, but caution is needed when it comes to customer-facing interactions.
Podcasting can be a highly effective marketing tool, driving both revenue and brand awareness.
Sustainable marketing efforts have a compounding effect over time, leading to significant long-term benefits.
574 episodes
Share
Manage episode 375207476 series 2862679
Content provided by Passetto. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Passetto or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
Chris was asked to appear on the Founder Wisdom YouTube Stream hosted by Charles Cormier, to share his unique perspective on revenue operations and go-to-market strategies for B2B companies. He emphasizes the importance of viewing the sales and marketing process as a system, rather than a series of disjointed steps. By focusing on creating, capturing, and converting demand, companies can align their marketing, sales, and SDR teams to drive net new revenue. Chris also discusses the importance of mindset, personal growth, and taking care of your body in order to achieve success.
Key Takeaways:
Companies often get stuck in an MQL machine and struggle to transition to an account-based model.
Organizational change management is the biggest challenge for larger companies looking to transform their go-to-market strategies.
AI has potential in areas such as data analysis and process automation, but caution is needed when it comes to customer-facing interactions.
Podcasting can be a highly effective marketing tool, driving both revenue and brand awareness.
Sustainable marketing efforts have a compounding effect over time, leading to significant long-term benefits.
574 episodes
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Similar to GTM Live
Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
…
continue reading
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continue reading
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…
continue reading
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…
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1
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Brian Burns
10k279
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Go offline with the Player FM app!
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