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RV222 - Attribution is the problem (not the solution) | Go To Market Live Episode 38
Manage episode 449748321 series 2862679
Content provided by Passetto. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Passetto or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
Welcome to Revenue Vitals, a weekly show where Chris Walker challenges the traditional status quo of B2B go-to-market strategies, covering areas like Digital Demand, RevOps, Sales Development, and GTM Strategy.
In this episode (GTM Live #38), Chris talks about:
Why attribution models are more of the problem than the solution
The limitations of traditional KPI systems in marketing and sales
Breaking away from the inbound vs. outbound debate
How a factory-like GTM structure can streamline pipeline creation
The challenges of working with partners and the pitfalls of PLG models
The critical role of RevOps in strategic GTM alignment
Redefining SDR roles and the value of integrated data
And more…
Listen to this full episode to learn how you can reshape your company's go-to-market approach for greater efficiency and growth.
–
GTM Live is a weekly live event every Tuesday at 12pm CST. Register here to have Chris answer your specific questions.
578 episodes
Share
Manage episode 449748321 series 2862679
Content provided by Passetto. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Passetto or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
Welcome to Revenue Vitals, a weekly show where Chris Walker challenges the traditional status quo of B2B go-to-market strategies, covering areas like Digital Demand, RevOps, Sales Development, and GTM Strategy.
In this episode (GTM Live #38), Chris talks about:
Why attribution models are more of the problem than the solution
The limitations of traditional KPI systems in marketing and sales
Breaking away from the inbound vs. outbound debate
How a factory-like GTM structure can streamline pipeline creation
The challenges of working with partners and the pitfalls of PLG models
The critical role of RevOps in strategic GTM alignment
Redefining SDR roles and the value of integrated data
And more…
Listen to this full episode to learn how you can reshape your company's go-to-market approach for greater efficiency and growth.
–
GTM Live is a weekly live event every Tuesday at 12pm CST. Register here to have Chris answer your specific questions.
578 episodes
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Similar to GTM Live
Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
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continue reading
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…
continue reading
1
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