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RV226 - How To Fix The Broken Revenue Factory

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Manage episode 454777798 series 2862679
Content provided by Passetto. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Passetto or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.

In this episode, Chris Walker talks with host Nick Flamini about practical ways to improve go-to-market strategies, strengthen the connection between finance and marketing, and make small teams more effective with AI.

Key topics include:

  • Why CFOs should lead the go-to-market planning model that drives how marketing operates.

  • The inefficiencies in traditional SDR roles and how to rethink sales processes with AI and full-cycle AEs.

  • Why companies must adopt a portfolio approach to marketing investments to maximize ROI.

  • The fallacy of blanket advice and how businesses can find the right strategies for their unique circumstances.

  • Why bootstrapping to $10M ARR is the new benchmark for success.

  • How to transform event participation into a high-ROI strategy without costly trade show booths.

  • The shift to AI-powered small teams and why they’re outperforming large, traditional teams.

  • Rethinking inbound marketing and why it no longer serves as the best practice for B2B companies.

Listen to the full episode to learn actionable strategies for building a more efficient and effective revenue engine.

  continue reading

579 episodes

Artwork
iconShare
 
Manage episode 454777798 series 2862679
Content provided by Passetto. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Passetto or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.

In this episode, Chris Walker talks with host Nick Flamini about practical ways to improve go-to-market strategies, strengthen the connection between finance and marketing, and make small teams more effective with AI.

Key topics include:

  • Why CFOs should lead the go-to-market planning model that drives how marketing operates.

  • The inefficiencies in traditional SDR roles and how to rethink sales processes with AI and full-cycle AEs.

  • Why companies must adopt a portfolio approach to marketing investments to maximize ROI.

  • The fallacy of blanket advice and how businesses can find the right strategies for their unique circumstances.

  • Why bootstrapping to $10M ARR is the new benchmark for success.

  • How to transform event participation into a high-ROI strategy without costly trade show booths.

  • The shift to AI-powered small teams and why they’re outperforming large, traditional teams.

  • Rethinking inbound marketing and why it no longer serves as the best practice for B2B companies.

Listen to the full episode to learn actionable strategies for building a more efficient and effective revenue engine.

  continue reading

579 episodes

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