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RV232 - The 3 Pillars of GTM Success | Go To Market Live Episode 42
Manage episode 462271328 series 2862679
Content provided by Passetto. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Passetto or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
This is the first GTM Live episode of 2025, and Chris shares his most recent GTM strategies to help you win. These lessons are especially crucial for companies who want to scale past $10 million ARR.
Key topics from this episode:
The 3 Pillars of GTM Success: GTM Strategy, GTM Optimization, and GTM Operations.
Cost of Growth: Reframing GTM efficiency as "cost of growth" to measure true ROI and organizational health.
AI and Copycat Products: How AI is accelerating product cloning and forcing companies to change how they differentiate.
Challenges of PLG Integration: The pitfalls of mixing product-led and sales-led growth motions together in established companies.
Smaller, Agile Teams: The shift towards AI-enabled, lean marketing and sales teams for efficiency and flexibility.
Flawed Metrics: Why reliance on outdated KPIs like MQLs and traditional attribution models is a mistake.
Siloed Departments: The need to remove organizational silos to create a Unified Revenue Factory.
Future-Proofing Sales and Marketing: Strategies to align compensation, integrate data, and streamline processes for sustainable pipeline creation.
574 episodes
Share
Manage episode 462271328 series 2862679
Content provided by Passetto. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Passetto or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
This is the first GTM Live episode of 2025, and Chris shares his most recent GTM strategies to help you win. These lessons are especially crucial for companies who want to scale past $10 million ARR.
Key topics from this episode:
The 3 Pillars of GTM Success: GTM Strategy, GTM Optimization, and GTM Operations.
Cost of Growth: Reframing GTM efficiency as "cost of growth" to measure true ROI and organizational health.
AI and Copycat Products: How AI is accelerating product cloning and forcing companies to change how they differentiate.
Challenges of PLG Integration: The pitfalls of mixing product-led and sales-led growth motions together in established companies.
Smaller, Agile Teams: The shift towards AI-enabled, lean marketing and sales teams for efficiency and flexibility.
Flawed Metrics: Why reliance on outdated KPIs like MQLs and traditional attribution models is a mistake.
Siloed Departments: The need to remove organizational silos to create a Unified Revenue Factory.
Future-Proofing Sales and Marketing: Strategies to align compensation, integrate data, and streamline processes for sustainable pipeline creation.
574 episodes
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Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
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