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RV220 - Who Owns GTM? | Go To Market Live Episode 37
Manage episode 448598496 series 2862679
Content provided by Passetto. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Passetto or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
Welcome to Revenue Vitals, a weekly show where Chris Walker challenges the traditional status quo of B2B go-to-market strategies, including Digital Demand, RevOps, Sales Development, and GTM Strategy.
In this episode (from GTM Live #37), Chris talks about:
- Who should own the GTM strategy (hint: it’s not the CMO)
- Why GTM should function like a factory
- Post-sale reporting lines
- Attribution vs. business-level KPI’s
- CMO & CEO alignment
- LTV:CAC vs. GTM Efficiency
- Larger vs. smaller team dynamics
- And more…
Listen to this full episode to hear how these frameworks can transform your company’s GTM approach.
***
If you want to have a conversation with Chris and present your current questions, roadblocks, or projects you’re working through, make sure to attend this weekly event every Tuesday at 12 central. Register here.
Can’t make the event but have a question for Chris? Submit it here.
578 episodes
Share
Manage episode 448598496 series 2862679
Content provided by Passetto. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Passetto or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
Welcome to Revenue Vitals, a weekly show where Chris Walker challenges the traditional status quo of B2B go-to-market strategies, including Digital Demand, RevOps, Sales Development, and GTM Strategy.
In this episode (from GTM Live #37), Chris talks about:
- Who should own the GTM strategy (hint: it’s not the CMO)
- Why GTM should function like a factory
- Post-sale reporting lines
- Attribution vs. business-level KPI’s
- CMO & CEO alignment
- LTV:CAC vs. GTM Efficiency
- Larger vs. smaller team dynamics
- And more…
Listen to this full episode to hear how these frameworks can transform your company’s GTM approach.
***
If you want to have a conversation with Chris and present your current questions, roadblocks, or projects you’re working through, make sure to attend this weekly event every Tuesday at 12 central. Register here.
Can’t make the event but have a question for Chris? Submit it here.
578 episodes
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Similar to GTM Live
Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
…
continue reading
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…
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…
continue reading
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…
continue reading
1
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