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Inside the Rise of the Autonomous Business Model with Amos Bar-Joseph
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What actually happens when companies apply automation & AI to ABM strategies?
Is Salesforce delivering on its AI productivity promises or just selling the vision?
And how do you build a movement around a new way of doing business?
That’s exactly what we’re looking at on this episode of GTM News Desk. Amos Bar-Joseph, CEO of Swan, outlines his vision for the Autonomous Business Model, where lean teams meet AI agents to operate with outstanding impact. He shares how Swan has driven revenue without a sales team, what it looks like to architect a new GTM system from scratch, and why storytelling is the key to market momentum.
Jump into the action:
(00:00) Welcome to GTM News Desk
(02:07) ABM is not a real strategy
(08:25) Is Salesforce actually benefiting from AI?
(12:29) What the Autonomous Business Model means
(17:51) Why AI doesn’t necessarily mean cutting people
(24:04) Building AI agents around content strengths
(29:16) Choosing marketing-led and partner-led over outbound
(35:03) The secret to a viral brand story
To hear Amos’ thoughts on crafting viral narratives, building autonomous businesses, and scaling with intelligence instead of headcount, check out the extended conversation on TACK Insider: https://tackinsider.com/
Connect with Amos Bar-Joseph: https://www.linkedin.com/in/amos-bar-joseph/
Our sources from today’s headlines:
- Just 40% of marketers say they’re using generative AI in ABM at limited scale, while 33% are still exploring it: https://www.digitalcommerce360.com/2025/06/18/b2b-marketers-abm-investment-targeted-strategies-ai/
- Salesforce Says AI Agents Will Handle Boring Tasks So Marketers Can Be More “Creative” https://www.adweek.com/media/salesforces-new-ai-agents-reduce-rote-marketing-tasks-and-save-costs/
- Financial Times reports AI Is Now “Agentic,” Meaning It Can Make Marketing Decisions On Its Own: https://www.ft.com/content/50f2c741-54b1-42a5-966b-edbc15d7e0b0?utm_source=chatgpt.com
Produced in partnership with: https://shareyourgenius.com/
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