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Insights from Zapier's Lindsay Rothlisberger: A Masterclass in Leveraging AI for RevOps
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In this episode of "Go to Market with AI," Conor Jeffers interviews Lindsay Rothlisberger, Director of Revenue Operations at Zapier. With 16 years of experience, Lindsay shares her insights on:
- Implementing AI in RevOps to boost sales efficiency
- Creating seamless customer experiences
- Using AI for lead routing and call preparation
- Enhancing product feedback loops with AI
Key highlights from the interview:
- How AI tools like Zapier and OpenAI are integrated into workflows.
- Real-world use cases demonstrating increased efficiency and improved customer experiences.
- The importance of RevOps in modern business structures and how AI can amplify its impact.
- Tips for organizations starting their AI journey in RevOps.
0:00 - Introduction
0:35 - Welcome and guest introduction
1:20 - Lindsay's background and career journey
2:15 - Transition from marketing automation to RevOps
3:00 - Importance of RevOps in organizations
4:05 - AI's role in transforming RevOps
5:10 - Real-world AI use cases at Zapier
6:30 - Lead routing with AI
8:00 - Enhancing customer experience with AI
9:20 - AI in product feedback loops
10:30 - Sales efficiency improvements using AI
12:15 - Coaching and feedback automation with AI
14:00 - Challenges and learnings from AI implementation
16:00 - Future of AI in RevOps and final thoughts
#AI #RevOps #RevenueOperations #Zapier #AIinBusiness #SalesEfficiency #CustomerSuccess #MarketingAutomation #TechInnovation #Aptitude8
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