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G2G - AI is Changing Everything w Aaron Itkowitz
Manage episode 353333005 series 2909995
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By now we’re all aware of the massive advancements that have been happening in the Artificial Intelligence space. Whether you’re afraid SkyNet is about to come online, or a college student using Chat GPT to write your next term paper, we know that AI is changing the world in a massive way.
One of the most fascinating fields to me is video content.
For years I’ve been using a system I call “Creating My Client” to create an avatar of my ideal client before I ever start a marketing or content campaign. It’s not a quick process.
I get really deep into the psychographics and demographics of the ideal person I want to work with. I give them a name, a family (or not), a backstory, and really try to learn the psychology of the person I most want in my business. This helps me make sure that every piece of content I release stays on message and speaks directly to that person.
This is mostly because it’s darn near impossible to know what someone is thinking when they’re watching a video... or reading an email.
Until now…
EmotionTrac is a new AI based software that’s changing the game completely!
This software, after obtaining permission of course, uses the front-facing camera on their test audience’s (150M+) device to read the micro expressions on their face, and measure engagement with videos. It uses something called FACS or the Facial Action Coding System developed by Paul Ekman to read the small releases and contractions in our facial muscles.
It’s really fascinating stuff, and our face really does give away our every emotion. It’s just happening so fast that we aren’t aware that we’re registering it.
Realtors, lawyers, filmmakers, marketers, and dozens of other communication based industries are using EmotionTrac to get real emotional data about their video content before they put it to work in their respective fields.
Today we sit down with Aaron Itzkowitz, the CEO of EmotionTrac. Check out this episode of “Guide 2 the Grind”, and have a listen to how this software could revolutionize some of the biggest industries in the world.
www.guidetothegrind.com
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