Exploring Circular Tech: Rental - everything but the baby with Katie Hanton-Parr

HappyPorch Radio: Circular Economy & Technology

Welcome back to HappyPorch Radio: the circular economy technology podcast!

In this episode our hosts Barry O’Kane and Tandi Tuakli are joined by Katie Hanton-Parr, the visionary founder of Baboodle - a circular rental platform specifically designed for baby equipment.

Katie’s story is one of passion, perseverance, and innovation—born out of her own experience as a parent grappling with the challenges of accessing safe, high-quality baby gear without the waste and cost of traditional ownership.

Throughout the episode Katie talks about the many layers involved in running a circular rental business in such a sensitive and highly regulated space.

From managing rigorous safety and hygiene standards to the complexities of reverse logistics, Katie explains what it takes to keep every item in Baboodle’s inventory reliable and ready for the next family. One of the key themes is repairability: ensuring products can be fixed and maintained rather than discarded, which is vital to the sustainability mission but often tricky in practice.

We also delve into the technology that underpins Baboodle’s operations. Katie shares how the team integrates specialised circular economy software for handling rental logistics, inventory management, and refurbishment workflows. She gives examples of crucial tools for digital subscriptions and recurring billing, combined with seamless warehouse and fulfillment operations.

This tech stack allows Baboodle to handle complex customer journeys, whether it’s a simple rental, a rent-to-own arrangement, or a resale option, all while maintaining transparency and control over each product’s lifecycle. Katie emphasizes how crucial it is to have a system built specifically for circularity—not just repurposed e-commerce tech—so that the platform can scale and adapt.

Tune in to hear more about Katie’s blend of practical wisdom, innovative use of technology, and genuine care for families and the environment that makes this episode truly inspiring!

This podcast is brought to you by HappyPorch. We specialise in technology and software development for Circular Economy minded purpose-driven businesses.

Our podcast focuses mostly on: Circular Economy, Digital Enablers, Technology, Software, Circular Solutions, Fashion & Textiles, Circular Strategies, Digital, Reuse, Circular Design, Circularity, Systems Thinking, Economics, Data, Platforms, Degrowth, Policy & Regulation, Collaboration, Materials, Supply Chain, Biological Cycles, Materials, Food Waste, Biomimicry, Construction, Modular Design, Culture & Language, Zero Waste, Digital Passports, Life Cycle Assessment, Recycling, Reverse Logistics, Materials, Sharing Economy, Manufacturing, Efficiency, Environmental Impact and much more!