Hardtofindseminars.com USP (Unique Selling Proposition) University podcast

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Hardtofindseminars.com USP (Unique Selling Proposition) University

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HMA Opportunity Analysis Training With Raphael Small Moving Business Part Two 28:34

13 years ago28:34

28:34

Raphael recently ordered some pre-owned marketing materials from me. As part of his order, I offered to conduct an opportunity analysis for his 30 year old moving company. Keep in mind he has paid me money to take him through this "Business Audit". In the HMA System, you'll learn how to charge for this service and make a lot of money very easily. This is an exclusive interview from Michael Senoff at www.hardtofindseminars.com.…

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Hardtofindseminars.com USP (Unique Selling Proposition) University

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HMA Opportunity Analysis Training With Raphael Small Moving Business Part One 34:40

13 years ago34:40

34:40

Raphael recently ordered some pre-owned marketing materials from me. As part of his order, I offered to conduct an opportunity analysis for his 30 year old moving company. Keep in mind he has paid me money to take him through this "Business Audit". In the HMA System, you'll learn how to charge for this service and make a lot of money very easily. This is an exclusive interview from Michael Senoff at www.hardtofindseminars.com.…

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Hardtofindseminars.com USP (Unique Selling Proposition) University

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HMA Opportunity Analysis Training With Barcus Accounting Practice Part Two 25:19

13 years ago25:19

25:19

The telephone makes consulting so much easier! And it's my favorite way to get clients. In my opinion, there is no faster way to obtain a consulting client and no easier way to show your client how you can help them grow their business. And when you listen to this recording you will see why. This is an exclusive interview from Michael Senoff at www.hardtofindseminars.com.…

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Hardtofindseminars.com USP (Unique Selling Proposition) University

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HMA Opportunity Analysis Training With Barcus Accounting Practice Part One 25:18

13 years ago25:18

25:18

The telephone makes consulting so much easier! And it's my favorite way to get clients. In my opinion, there is no faster way to obtain a consulting client and no easier way to show your client how you can help them grow their business. And when you listen to this recording you will see why. This is an exclusive interview from Michael Senoff at www.hardtofindseminars.com.…

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Hardtofindseminars.com USP (Unique Selling Proposition) University

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HMA Opportunity Analysis Training With Small Start-Up Internet Business Part Two 29:40

13 years ago29:40

29:40

Here's another training call I conducted with a Mr. Mark Mysack. Mark called looking for marketing advice on his new internet start-up business. This is only the fourth time I have conducted an opportunity analysis. You’re learning as I am. Notice how I am closing all the way through the call. This is something I was not doing in the first two calls. Each call is getting easier and easier. My confidence in conducting the opportunity analysis is getting stronger – as will yours. Stick with me on this call to the end even though you may get a little lost with the details of his business. His business is not the important aspect of the call. It's how to interview the prospect. This is an exclusive interview from Michael Senoff at www.hardtofindseminars.com.…

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Hardtofindseminars.com USP (Unique Selling Proposition) University

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HMA Opportunity Analysis Training With Small Start-Up Internet Business Part One 31:10

13 years ago31:10

31:10

Here's another training call I conducted with a Mr. Mark Mysack. Mark called looking for marketing advice on his new internet start-up business. This is only the fourth time I have conducted an opportunity analysis. You’re learning as I am. Notice how I am closing all the way through the call. This is something I was not doing in the first two calls. Each call is getting easier and easier. My confidence in conducting the opportunity analysis is getting stronger – as will yours. Stick with me on this call to the end even though you may get a little lost with the details of his business. His business is not the important aspect of the call. It's how to interview the prospect. This is an exclusive interview from Michael Senoff at www.hardtofindseminars.com.…

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Hardtofindseminars.com USP (Unique Selling Proposition) University

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Opportunity Analysis Training With Owner Of A Diabetic Supplement Company Part Two 39:32

13 years ago39:32

39:32

This is an Opportunity Analysis that I did with a business owner named Dave. Dave has an online business marketing supplements to diabetics and wanted some advice about how to grow his business and grow it quickly. This audio is a splendid tool to help HMA Consultants learn how to question potential clients, try to uncover hidden marketing assets in a business, look for opportunities, and try to find ways to improve a company’s marketing efforts. Early in the conversation, hear how I introduce the HMA System to Dave. I discuss how the HMA System works, the types of businesses that HMA Consultants typically work with, and general price ranges for projects. Following the Opportunity Analysis Worksheet, being an excellent listener, and asking the right questions are all essential to obtain the big picture of any business. This is an exclusive interview from Michael Senoff at www.hardtofindseminars.com.…

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Hardtofindseminars.com USP (Unique Selling Proposition) University

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Opportunity Analysis Training With Owner Of A Diabetic Supplement Company Part One 55:21

13 years ago55:21

55:21

This is an Opportunity Analysis that I did with a business owner named Dave. Dave has an online business marketing supplements to diabetics and wanted some advice about how to grow his business and grow it quickly. This audio is a splendid tool to help HMA Consultants learn how to question potential clients, try to uncover hidden marketing assets in a business, look for opportunities, and try to find ways to improve a company’s marketing efforts. Early in the conversation, hear how I introduce the HMA System to Dave. I discuss how the HMA System works, the types of businesses that HMA Consultants typically work with, and general price ranges for projects. Following the Opportunity Analysis Worksheet, being an excellent listener, and asking the right questions are all essential to obtain the big picture of any business. This is an exclusive interview from Michael Senoff at www.hardtofindseminars.com.…

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Hardtofindseminars.com USP (Unique Selling Proposition) University

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A Systematic Approach To Creating A USP - Part Three 23:29

13 years ago23:29

23:29

If you’re interested in the process of uncovering the hidden marketing assets in your business, this recording is for you! It is a consultation I did with Nick, the owner of a medium-sized web hosting company based in Chicago. Nick was interested in growing his already successful business and needed some ideas. This is a very fast-past brainstorming session that you won’t want to miss. Utilizing Nick’s expertise in the web hosting business and my knowledge of uncovering hidden marketing assets, we quickly come up with several ways to obtain new customers and to increase profits substantially with existing customers -- and we’re not done yet! People who have already listened to this consultation have found themselves thinking about ways of offering new products to their own customer base that would be almost 100% profit. I think that you’ll find your own imagination gearing up to do your own brainstorming when you hear the process that we use to discover what Nick’s customers would most likely want in a web hosting company and how most of our ideas could be easily implemented. This is an exclusive interview with Michael Senoff at www.hardtofindseminars.com.…

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Hardtofindseminars.com USP (Unique Selling Proposition) University

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A Systematic Approach To Creating A USP - Part Two 32:27

13 years ago32:27

32:27

If you’re interested in the process of uncovering the hidden marketing assets in your business, this recording is for you! It is a consultation I did with Nick, the owner of a medium-sized web hosting company based in Chicago. Nick was interested in growing his already successful business and needed some ideas. This is a very fast-past brainstorming session that you won’t want to miss. Utilizing Nick’s expertise in the web hosting business and my knowledge of uncovering hidden marketing assets, we quickly come up with several ways to obtain new customers and to increase profits substantially with existing customers -- and we’re not done yet! People who have already listened to this consultation have found themselves thinking about ways of offering new products to their own customer base that would be almost 100% profit. I think that you’ll find your own imagination gearing up to do your own brainstorming when you hear the process that we use to discover what Nick’s customers would most likely want in a web hosting company and how most of our ideas could be easily implemented. This is an exclusive interview with Michael Senoff at www.hardtofindseminars.com.…

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Hardtofindseminars.com USP (Unique Selling Proposition) University

1
A Systematic Approach To Creating A USP - Part One 45:41

13 years ago45:41

45:41

If you’re interested in the process of uncovering the hidden marketing assets in your business, this recording is for you! It is a consultation I did with Nick, the owner of a medium-sized web hosting company based in Chicago. Nick was interested in growing his already successful business and needed some ideas. This is a very fast-past brainstorming session that you won’t want to miss. Utilizing Nick’s expertise in the web hosting business and my knowledge of uncovering hidden marketing assets, we quickly come up with several ways to obtain new customers and to increase profits substantially with existing customers -- and we’re not done yet! People who have already listened to this consultation have found themselves thinking about ways of offering new products to their own customer base that would be almost 100% profit. I think that you’ll find your own imagination gearing up to do your own brainstorming when you hear the process that we use to discover what Nick’s customers would most likely want in a web hosting company and how most of our ideas could be easily implemented. This is an exclusive interview with Michael Senoff at www.hardtofindseminars.com.…

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Hardtofindseminars.com USP (Unique Selling Proposition) University

1
HMA Opportunity Analysis Training With Ryan Dental Lab 39:27

13 years ago39:27

39:27

Welcome to an Opportunity Analysis that I personally did with a gentleman named Ryan. Ryan is the owner of a dental laboratory in New Jersey who told me that his business is just about breaking even. He wishes to discover some new ways to grow his business without spending a lot more money. The story of Ryan’s business is interesting in itself. However, I hope that you will note how I conduct this Opportunity Analysis in order to obtain all of the information that I can so that I can offer possible solutions. This is an exclusive interview with Michael Senoff at www.hardtofindseminars.com.…

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Hardtofindseminars.com USP (Unique Selling Proposition) University

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Opportunity Analysis Training With Jonathan The Owner of A Guided Fishing Tour Business 1:01:27

13 years ago1:01:27

1:01:27

Here is another special opportunity analysis training with Jonathan, the owner of his own small fishing tour business. Keep in mind this is not the ideal client I would recommend you take on. But this opportunity analysis training has some important lessons that cannot be denied. Even though this is a start up business, I was able to find some hidden marketing assets that Jonathan could start using to grow his business immediately. Another lesson to keep in mind is that Jonathan did not have money. You should only be doing the opportunity analysis interviews with people who have money. This interview is to provide you with another training for your benefit. Listen in and follow along on this interesting look at the fishing tour business. Please download the opportunity analysis worksheet and follow along. I know this recording will give you more confidence in yourself. I also hope it will get you to try and get a client and start your own lucrative marketing consulting business. This is an exclusive interview from Michael Senoff at www.hardtofindseminars.com.…

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Hardtofindseminars.com USP (Unique Selling Proposition) University

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HMA Opportunity Analysis Training With Live Consulting Session Results in $1200 Consulting Project 43:29

13 years ago43:29

43:29

George is the owner of a small tanning bed business. He called looking for some advice on how he could grow his business. Without knowing or promising anything, I invited George to talk in more detail about his goals. Listen in as I take George through the HMA Opportunity analysis in an effort to discover (HMA) Hidden Marketing Assets. More importantly, listen to the willingness of George to grow his business. And finally, listen as George hires me to develop a USP for his business. Developing the USP is the first recommended product we teach our HMA consultants to activate for clients. I am looking forward to working with George and to get his business hopping in the next few months. This is an exclusive interview from Michael Senoff at www.hardtofindseminars.com.…

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Hardtofindseminars.com USP (Unique Selling Proposition) University

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The USP Of A Snack Food String Cheese Distributor -- Part Three 37:48

13 years ago37:48

37:48

What you’ll hear in the first section is a real client calling me for for the first time looking for marketing help for his cheese business. Then, you’ll hear me call Richard for coaching advice on how to perform the opportunity analysis interview with this prospect. Richard has 17 years of experience conducting hundreds of business opportunity analysis sessions with clients ranging from Mom and Pop small businesses to multi million dollar corporations. Richard will use his years of "in-the-field" experience to give me a 20 minute coaching session of his best advice on what to do before I call my prospect. This is real, as it happened, and it’s absolute proof you can do this too. Other consulting opportunities will tell you how to get clients. They'll give you loads of unnecessary untested client generating tools. They'll give you post cards, newspaper ads and fancy calculators. You do not need all that stuff. All you need is one thing that works. They'll tell you how to get clients but I'll show you how. I'll offer you PROOF! All you have to do is follow this proven "recipe". Now go get some clients. And once you have a client, let me show you what to do with them by using Richard's Marketing Consulting Training System. This is an exclusive interview from Michael Senoff at www.hardtofindseminars.com.…

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Hardtofindseminars.com USP (Unique Selling Proposition) University

1
The USP Of A Snack Food String Cheese Distributor -- Part Two 31:03

13 years ago31:03

31:03

What you’ll hear in the first section is a real client calling me for for the first time looking for marketing help for his cheese business. Then, you’ll hear me call Richard for coaching advice on how to perform the opportunity analysis interview with this prospect. Richard has 17 years of experience conducting hundreds of business opportunity analysis sessions with clients ranging from Mom and Pop small businesses to multi million dollar corporations. Richard will use his years of "in-the-field" experience to give me a 20 minute coaching session of his best advice on what to do before I call my prospect. This is real, as it happened, and it’s absolute proof you can do this too. Other consulting opportunities will tell you how to get clients. They'll give you loads of unnecessary untested client generating tools. They'll give you post cards, newspaper ads and fancy calculators. You do not need all that stuff. All you need is one thing that works. They'll tell you how to get clients but I'll show you how. I'll offer you PROOF! All you have to do is follow this proven "recipe". Now go get some clients. And once you have a client, let me show you what to do with them by using Richard's Marketing Consulting Training System. This is an exclusive interview from Michael Senoff at www.hardtofindseminars.com.…

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Hardtofindseminars.com USP (Unique Selling Proposition) University

1
The USP Of A Snack Food String Cheese Distributor -- Part One 32:49

13 years ago32:49

32:49

What you’ll hear in the first section is a real client calling me for for the first time looking for marketing help for his cheese business. Then, you’ll hear me call Richard for coaching advice on how to perform the opportunity analysis interview with this prospect. Richard has 17 years of experience conducting hundreds of business opportunity analysis sessions with clients ranging from Mom and Pop small businesses to multi million dollar corporations. Richard will use his years of "in-the-field" experience to give me a 20 minute coaching session of his best advice on what to do before I call my prospect. This is real, as it happened, and it’s absolute proof you can do this too. Other consulting opportunities will tell you how to get clients. They'll give you loads of unnecessary untested client generating tools. They'll give you post cards, newspaper ads and fancy calculators. You do not need all that stuff. All you need is one thing that works. They'll tell you how to get clients but I'll show you how. I'll offer you PROOF! All you have to do is follow this proven "recipe". Now go get some clients. And once you have a client, let me show you what to do with them by using Richard's Marketing Consulting Training System. This is an exclusive interview from Michael Senoff at www.hardtofindseminars.com.…

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Hardtofindseminars.com USP (Unique Selling Proposition) University

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USP Strategy Revealed -- New Case Study With an HMA Marketing Consultant And Advice On His Unique Selling Proposition. 14:49

13 years ago14:49

14:49

Here’s a real live case study with an HMA Consultant, Michael Senoff and Richard. Listen in as we discusses his idea for the USP for his five million dollar client. Listen to Richard's advice and strategy of how he should handle this clients. Use the ideas as a guide for helping you develop your own USP. This is an exclusive interview from Michael Senoff at www.hardtofindseminars.com.…

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