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What All Leaders Can Learn from Taylor Swift

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Content provided by Harvard Business Review. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Harvard Business Review or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
Whether you're a fan of Taylor Swift or not, no one can deny her success as both a music star and businesswoman. Her career has been a masterclass in everything from customer connection to innovation, decision-making to digital adaption, offering lessons for people in any industry. HBR senior editor Kevin Evers investigated Swift's rise and evolution for his new book, There's Nothing Like This: The Strategic Genius of Taylor Swift, and found interesting patterns. He explains how she's kept audiences loyal, why her Eras tour was so successful, and the vision and "productive paranoia" that have kept her on top. Evers also wrote the HBR article "The Strategic Genius of Taylor Swift."
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1042 episodes

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What All Leaders Can Learn from Taylor Swift

HBR IdeaCast

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Manage episode 475844085 series 7702
Content provided by Harvard Business Review. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Harvard Business Review or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
Whether you're a fan of Taylor Swift or not, no one can deny her success as both a music star and businesswoman. Her career has been a masterclass in everything from customer connection to innovation, decision-making to digital adaption, offering lessons for people in any industry. HBR senior editor Kevin Evers investigated Swift's rise and evolution for his new book, There's Nothing Like This: The Strategic Genius of Taylor Swift, and found interesting patterns. He explains how she's kept audiences loyal, why her Eras tour was so successful, and the vision and "productive paranoia" that have kept her on top. Evers also wrote the HBR article "The Strategic Genius of Taylor Swift."
  continue reading

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