Navigating the Complexities of Assisted Living with Petunia: A Family's Guide

Healthcare Wayfinders

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EPISODE: #17 In this episode of Healthcare Wayfinders, host Zach Aten speaks with Greg Hearn, founder of Petunia—a modern tool built to help families navigate one of life’s most emotional and complex decisions: finding the right assisted living or memory care facility for a loved one.
Greg shares his personal story that led him to create Petunia, and explains how the platform is transforming the way families collaborate, compare, and confidently choose the best care option—without spreadsheets, confusion, or scattered communication.
💡 What You’ll Learn:
✅ The hidden challenges families face during the senior care search
✅ Why most decisions are made under pressure—and how to reduce the stress
✅ How Petunia helps families make informed decisions, together
✅ Common mistakes to avoid when choosing assisted living or memory care
✅ How Petunia respects privacy, saves time, and keeps everyone aligned
✅ The impact of aging demographics on the future of senior care
Whether you’re just starting the process or already deep in the search, this episode is a must-listen for anyone helping an aging parent or relative find the right care.
📌 Check Out Petunia:
🖥 Website: https://usepetunia.com
📋 Free Checklist: https://usepetunia.com/checklist
🎁 Wayfinders Special Offer: Use code WAYFINDER2025 for one free month
🔔 Don’t forget to like, subscribe, and share this episode with someone who needs it.

Contact the Healthcare Wayfinders Podcast

• Email us at [email protected]

Special Thanks to:

• Seth Aten who produces the podcast.
• Grassroots Labs for sponsoring the show.

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