#464: The forgotten key to launching successfully - #tashmas Day 3 - Tash Corbin, Heart-Centred Business Podcast

Heart-Centred Business Podcast with Tash Corbin

Full article and relevant links at tashcorbin.com/464

Today's episode reveals a critical, but often overlooked, key to launching successfully - especially if you're launching a digital program or product (such as a course, or membership).

It's the 'forgotten' component that can make a huge difference to your results AND your effort required to achieve them - so let's ensure we get it sorted. It's day 3 of #Tashmas!

Wait... What is #Tashmas?

I do it for both my birthday (1-12 March) and pre-Christmas (1-12 December) every year! Every day from now until my birthday on 12th March, there will be a new daily podcast episode, with a hot tip or practical strategy as per usual... but you ALSO get a gift! I love sharing the birthday vibes, and what better way to do that?! The daily gift could be a freebie, a special offer, a competition... but there will be something for YOU every single day.

Today's gift has two parts - a free training you can access any time, AND a bonus live call to go deeper and answer your questions! ALL FOR FREE.

Grab it at tashcorbin.com/audience

What do I mean by "launching successfully"?

Let's start with a quick definition. Launches are limited-time campaigns, where you release a product, course, membership, or package using time sensitive events to attract hot leads and make sales. You might be launching a new course, or it could be a relaunch, like how I launch the Take Off Program around three times each year.

During a launch, I might run webinars to help people get closer to being ready to purchase the offer. Most launches last eight to ten weeks, though some can be as short as two weeks. For my own business, four to eight weeks is average. This short-term focus can catch you when planning your year, as you may go from an eight-week window launching one product to another, staying stuck in that short-term mindset of consistently launching... which can end up making them less successful.

The forgotten launch key

To deliver successful launches repeatedly, you need a key component that's often forgotten: long-term audience growth. For each launch to be successful, it needs to reach wider and bigger audiences, especially warm ones.

Keep reading and grab relevant links at tashcorbin.com/464

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