288: How to go from Idea To Income with your online course

Her Empire Builder Show with Tina Tower

In this episode, Tina Tower walks you through the journey from having a simple idea to generating income with your first online course. Recognizing that many in her audience are at the very beginning of their course creation journey, Tina focuses on the essential first steps to help you confidently go from brainstorming to launching and selling your online course.

Key Topics Covered:

• Start Before You’re Ready: Don’t let indecision stall your progress. Choose one idea and get started — it’s better to begin than to wait for the “perfect” inspiration.

• Find Your Winning Idea: The best course topics sit at the intersection of what you love, what you're great at, what people want, and what they’re willing to pay for.

• Validate Before You Build: Instead of working in isolation, validate your idea by offering a live, short course (like 6-8 weeks) to a small group before creating polished course content.

• Launch Small, Learn Fast: Your first sales are likely to come from people you know. Make a list of potential buyers in your network, and focus on serving them well.

• Start Simple: Don’t get bogged down in complex business models. Begin with one straightforward offering and let your audience’s needs guide your evolution.

• Embrace Vulnerability: Selling a course is personal. Be prepared for vulnerability and judgment, but also for the massive rewards and personal growth that come from showing up authentically.

• Stay Focused on Your 'Why': Course creation is challenging, but keeping your end goal and impact in mind will help push you through the tougher moments.

By focusing on clarity, simplicity, and connection, your first online course can be the foundation of a thriving business. Trust yourself, start where you are, and remember — progress is far more powerful than perfection.

Resources Mentioned:

3 Day Idea To Income Challenge: https://www.herempirebuilder.com/income for your free guide on How to Start Your Online Course Business.

Where to find Tina:

Her Empire Builder: https://www.herempirebuilder.com/

Instagram: https://www.instagram.com/tina_tower/

YouTube: https://www.youtube.com/@herempirebuilder