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Beyoncé & Crafting Ownership Over Your Assets
Manage episode 470591618 series 3578796
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We’re talking all things Beyoncé—because who does branding better? We break down how Queen Bey went from a Houston girl with big dreams to a global icon running her own empire. We’re diving into the genius behind her brand: owning her intellectual property, navigating industry bias like a pro, and balancing mystery with authenticity to keep fans (and the internet) on their toes. Plus, we’re pulling out the best lessons entrepreneurs, creators, and business owners can steal from her playbook—because if Beyoncé can do it, so can we.
Time Stamps:
01:39 Beyonce's Early Career and Rise to Fame
02:28 Creative Control and Business Ventures
02:51 The Power of Surprise: Beyonce's 2013 Album Drop
03:16 Beyonce's Dynamic Persona and Professionalism
05:10 Industry Bias and Overcoming Challenges
10:26 Ownership and Intellectual Property
20:25 Exclusivity and Scarcity in Branding
28:01 Cultural Relevance and Making Bold Statements
30:43 Content Strategy and Personal Branding
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