Personal Brand Building Part One & How to Create a Foundation of Trust

Her First: Reinventing What it Means to be a High-Achieving Woman

Personal branding isn’t just for influencers—it’s the key to building trust, growing an audience, and making money online. In this episode of Her First, we break down the three must-have pillars of a powerful personal brand: knowing your core values, defining what makes you unique, and getting crystal clear on your audience. We’re also calling out the biggest branding myths (spoiler: “just go viral” is trash advice) and showing you how to build a brand that actually converts. If you’re ready to stop winging it and start treating your brand like a business, this episode is your game plan - Part One with Part Two next week.

Time Stamps:

02:34 The Importance of Trust in Branding

04:07 Defining Your Personal Brand

10:04 The Power of Referrals and Word of Mouth

12:12 Building a Genuine and Authentic Brand

19:39 The Role of Visuals in Personal Branding

22:34 Embracing Imperfections in Personal Branding

23:28 The Effort Behind Viral Content

24:33 Switching Focus to Written Content

25:59 The Importance of Research and Testing

28:05 Foundational Pillars of Personal Branding

29:26 Identifying Core Values and Passions

34:29 Defining Your Unique Value Proposition

39:34 Clarifying Your Target Audience

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