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Content provided by Michelle Pualani & Joanna Newton, Michelle Pualani, and Joanna Newton. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Michelle Pualani & Joanna Newton, Michelle Pualani, and Joanna Newton or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
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Zaria Parvez & How Duolingo’s Viral Strategy Redefined Branding

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Manage episode 474493929 series 3578796
Content provided by Michelle Pualani & Joanna Newton, Michelle Pualani, and Joanna Newton. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Michelle Pualani & Joanna Newton, Michelle Pualani, and Joanna Newton or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.

We’re breaking down how Duolingo went from a language app to a social media powerhouse—all thanks to some seriously unhinged (and genius) marketing. Dig into the bold, chaotic, and wildly effective strategy that turned Duo the Owl into an internet icon. Learn about the mastermind behind it all, Zaria Parvez, and how her fearless approach skyrocketed engagement, daily active users, and revenue. From the power of creative risk-taking to why authenticity wins every time, we’re unpacking what personal brands can steal from Duolingo’s success to stand out and scale.

Time Stamps:

01:34 The Death and Resurrection of Duo the Owl

03:25 The Woman Behind Duolingo's Social Media Success

04:11 The Evolution of Social Media Marketing

07:02 Zaria Parvez: A Visionary in Social Media

09:06 The Impact of Creative Marketing Strategies

12:34 Authenticity and Creativity in Personal Branding

31:12 Leveraging Social Media Platforms Effectively

[🔔 Subscribe | ⭐ Leave a Review | 📢 Share]

🚀 Join the Facebook Group: www.facebook.com/groups/herfirstcollective/

📅 10-Day Course Creation Challenge (Joanna)
💻 Build a Successful Online Business Using Kajabi
🎙️ Get Descript for Podcasting
Try Out Monday.com

📱 Social: @themichellepualani | @joanna_atwork
📩 Michelle: [email protected]
🌐 Joanna: millennialmktr.com

  continue reading

99 episodes

Artwork
iconShare
 
Manage episode 474493929 series 3578796
Content provided by Michelle Pualani & Joanna Newton, Michelle Pualani, and Joanna Newton. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Michelle Pualani & Joanna Newton, Michelle Pualani, and Joanna Newton or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.

We’re breaking down how Duolingo went from a language app to a social media powerhouse—all thanks to some seriously unhinged (and genius) marketing. Dig into the bold, chaotic, and wildly effective strategy that turned Duo the Owl into an internet icon. Learn about the mastermind behind it all, Zaria Parvez, and how her fearless approach skyrocketed engagement, daily active users, and revenue. From the power of creative risk-taking to why authenticity wins every time, we’re unpacking what personal brands can steal from Duolingo’s success to stand out and scale.

Time Stamps:

01:34 The Death and Resurrection of Duo the Owl

03:25 The Woman Behind Duolingo's Social Media Success

04:11 The Evolution of Social Media Marketing

07:02 Zaria Parvez: A Visionary in Social Media

09:06 The Impact of Creative Marketing Strategies

12:34 Authenticity and Creativity in Personal Branding

31:12 Leveraging Social Media Platforms Effectively

[🔔 Subscribe | ⭐ Leave a Review | 📢 Share]

🚀 Join the Facebook Group: www.facebook.com/groups/herfirstcollective/

📅 10-Day Course Creation Challenge (Joanna)
💻 Build a Successful Online Business Using Kajabi
🎙️ Get Descript for Podcasting
Try Out Monday.com

📱 Social: @themichellepualani | @joanna_atwork
📩 Michelle: [email protected]
🌐 Joanna: millennialmktr.com

  continue reading

99 episodes

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