From Basement Dreams to a Thriving Business: Nicole Farsalas on Building Without Permission

Her Purpose - Hosted by Kindra Morse

In this episode of Her Purpose, I sit down with Nicole Farsalas, founder of Glow Up in Chicago, to uncover the real, raw journey behind building a thriving business from almost nothing — and doing it without the applause, financial support, or easy road many expect.

Nicole shares how she turned $1,500 in gift cards, a basement, and an unshakable work ethic into a salon that now empowers her team, uplifts women, and redefines what’s possible for those who dare to dream differently. From overcoming betrayal, imposter syndrome, and the weight of unsupportive relationships, Nicole’s story is a powerful reminder that your purpose doesn’t require permission — just bold, relentless action.

If you’ve ever felt like the odds were stacked against you, or wondered if you’re “qualified” enough to chase your bigger dreams, this episode will leave you feeling seen, equipped, and unstoppable.

🎧 Tune in to hear:

• How Nicole found the courage to pivot when her original plan didn’t fit
• What it really takes to build a business when no one is cheering for you
• The biggest myths about what you "need" to start
• How betrayal and setbacks shaped her into the leader she is today
• Why women need to stop waiting for permission and start moving toward their own vision

Listener Reflection:
✨ What dream could you chase if you stopped waiting for someone else’s approval and started trusting your own voice?

Keywords
entrepreneurship, aesthetics, leadership, empowerment, business growth, women in business, overcoming challenges, mentorship, self-discovery, beauty industry
Takeaways
Nicole transitioned from hospitality to aesthetics, driven by her passion for beauty.
She emphasizes the importance of service-based jobs in developing discipline and customer service skills.
Nicole's journey began in her basement, showcasing the potential for success from humble beginnings.
She highlights the significance of building a strong team and leadership in business.
Overcoming challenges and imposter syndrome is a common theme in her entrepreneurial journey.
Nicole values the freedom that comes with being an entrepreneur, allowing her to express herself authentically.
She encourages aspiring entrepreneurs to set realistic goals and take small steps towards their vision.
The importance of mentorship and support is crucial for personal and professional growth.
Nicole takes pride in empowering her staff and helping them develop their skills.
She believes that anyone can achieve their dreams with determination and hard work.
Chapters
00:00 The Journey to Entrepreneurship
02:44 Finding Passion in Aesthetics
06:10 Building a Business from the Ground Up
08:58 Leadership and Overcoming Challenges
11:49 The Importance of Work Ethic
15:02 Navigating Doubts and Imposter Syndrome
18:04 What Women Need to Succeed in Business
21:13 Creating Impact and Responsibility
24:19 The Impact of Leadership on Personal Growth
27:22 Building a Business from Scratch
32:00 Future Plans and Expanding Horizons
32:21 Lessons in Reinvestment and Growth
34:45 Overcoming Challenges and Building Resilience
36:50 Finding Your Path and Taking Action
39:17 The Importance of Mentorship and Learning from Others
41:26 Strength Through Adversity
44:54 Becoming Your Own Cheerleader
46:09 Creating a Welcoming Business Environment
47:51 The Importance of Speaking Up for Women

Aligned & Ascending is an 8-week space where I help you get clear on your next step, your message, your offers—all of it—so you can stop second-guessing everything and actually build the purpose-driven business you’ve been thinking about.

So if you’re craving clarity and momentum—and a business that feels like you—DM me the word ALIGN on Instagram to get all the info.