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Content provided by Ivy Slater and Slater Success Coaching. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Ivy Slater and Slater Success Coaching or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
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Mastering Personal Branding and Digital Marketing in Law Firms with Jay Berkowitz
Manage episode 487763971 series 1997569
Content provided by Ivy Slater and Slater Success Coaching. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Ivy Slater and Slater Success Coaching or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
This week, Ivy Slater, host of Her Success Story, chats with her guest, Jay Berkowitz. The two talk about Jay’s journey from working for iconic brands like McDonald’s and Coca-Cola to building a leading internet marketing agency for lawyers, how Ten Golden Rules help law firms stand out in a crowded market, and practical ways attorneys (and professionals in any field) can use blogs.
In this episode, we discuss:
How Jay utilizes AI in business operations beyond marketing to streamline and improve his hiring process
The actionable marketing tactics Jay recommends for legal (and non-legal) professionals
When Jay shifted to heavy digital marketing
Why building a network of peers is just as important as finding clients
Ideal clients for Jay’s agency, and what differentiates “good” clients
Jay Berkowitz, Founder and CEO - Ten Golden Rules - Internet Marketing for Law Firms. Jay is a best-selling author, international keynote speaker, and award-winning digital marketing expert with over 25 years of experience. He has led marketing for major brands including Coca-Cola, Sprint, McDonald's, and AT&T, and served as a faculty member for the University of San Francisco's Internet Marketing Program. Jay is the CEO of Ten Golden Rules, a Boca Raton-based marketing agency specializing in law firms, and hosts the Ten Golden Rules of Internet Marketing podcast. A recognized thought leader, he has been featured in the Wall Street Journal, FOX Business, and major industry events including Inc. 500, PILMMA, and the Legal Marketing Association.
Website: https://www.tengoldenrules.com/
Social Media Links: https://www.linkedin.com/in/jayberkowitz/
100 episodes
Share
Manage episode 487763971 series 1997569
Content provided by Ivy Slater and Slater Success Coaching. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Ivy Slater and Slater Success Coaching or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
This week, Ivy Slater, host of Her Success Story, chats with her guest, Jay Berkowitz. The two talk about Jay’s journey from working for iconic brands like McDonald’s and Coca-Cola to building a leading internet marketing agency for lawyers, how Ten Golden Rules help law firms stand out in a crowded market, and practical ways attorneys (and professionals in any field) can use blogs.
In this episode, we discuss:
How Jay utilizes AI in business operations beyond marketing to streamline and improve his hiring process
The actionable marketing tactics Jay recommends for legal (and non-legal) professionals
When Jay shifted to heavy digital marketing
Why building a network of peers is just as important as finding clients
Ideal clients for Jay’s agency, and what differentiates “good” clients
Jay Berkowitz, Founder and CEO - Ten Golden Rules - Internet Marketing for Law Firms. Jay is a best-selling author, international keynote speaker, and award-winning digital marketing expert with over 25 years of experience. He has led marketing for major brands including Coca-Cola, Sprint, McDonald's, and AT&T, and served as a faculty member for the University of San Francisco's Internet Marketing Program. Jay is the CEO of Ten Golden Rules, a Boca Raton-based marketing agency specializing in law firms, and hosts the Ten Golden Rules of Internet Marketing podcast. A recognized thought leader, he has been featured in the Wall Street Journal, FOX Business, and major industry events including Inc. 500, PILMMA, and the Legal Marketing Association.
Website: https://www.tengoldenrules.com/
Social Media Links: https://www.linkedin.com/in/jayberkowitz/
100 episodes
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Similar to Her Success Story
Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
…
continue reading
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…
continue reading
The fun email marketing podcast. Sell more of your online courses, grow your membership and bring in more coaching clients with email marketing that doesn't stink. Sound good? Then join your fellow Email Marketing Heroes for your weekly dose of fun, practical, yet brutally honest email marketing advice. You can listen in to a piping hot, fresh episode every 'Email Marketing Wednesday' or if you prefer learning with your eyes instead of your ears, we turn each episode into a full written blog ...
…
continue reading
The Partnership Economy explores the power of partnerships through candid conversations and stories with industry leaders. Our hosts, David A. Yovanno, CEO and Todd Crawford, Co-founder, of impact.com, unpack the future of partnerships as a lever for scale and an opportunity to put the consumer first.
…
continue reading
1
The Brutal Truth about Sales and Selling - We interview the world's best B2B Enterprise salespeople.
Brian Burns
11k279
No BS Allowed - Are you sick of empty suits telling you to work harder? - Learn about The Maverick Selling Method, which models the world's best salespeople and what they do differently. If you are in sales and are passionate about selling, you will like this podcast. The focus is on b2b sales and selling. If you are selling or in sales, this podcast is for you. I cover cold calling, spin selling, challenger sale, solution selling, and advanced selling skills. Strategic selling, LinkedIn, sa ...
…
continue reading
Insightful interviews with authors, experts, entrepreneurs, and thought leaders who share valuable marketing tips, growth strategies, and resources. Hosted by John Jantsch, one of America's top small business marketing experts, this show is dedicated to helping you craft effective marketing strategies that will grow your business. Whether you're a small business owner, marketing professional, or marketing agency owner, you'll gain valuable insights and actionable advice on topics such as mar ...
…
continue reading
Some Goodness is hosted by Richard Ellis, a seasoned sales leader passionate about inviting top business minds to share their wisdom. Each episode is only 15-20 minutes, perfect for your commute or workout.
…
continue reading
Kipp Bodnar (HubSpot’s CMO) and Kieran Flanagan (Hubspot's SVP of Marketing), lead you down the rabbit hole of marketing trends, growth tactics and innovation. On the way you’ll pick up undiscovered strategies to give you that slight edge for success. These are not your typical twitter thread regurgitated marketing tactics that everyone is doing. These are new methods, with unfiltered examination of successful fresh ideas.
…
continue reading
Big tech is transforming every aspect of our world. But how, and at what cost? This season of Land of the Giants – The Disney Dilemma – focuses on Disney’s ability to weather the ups and downs of the business cycle and changing tastes and explores what has kept it successful for over 100 years. The entertainment giant has leveraged nostalgia and its intellectual property to build a beloved brand, but after an acquisition spree that included Marvel, Lucasfilm, and 20th Century Fox, can it sus ...
…
continue reading
Awarded Best of Apple Podcasts, The $100 MBA Show delivers practical business lessons for the real world. These no fluff episodes are packed with only the pure business building training you want. Omar Zenhom shares lessons, strategies and insights from 20+ years of entrepreneurship. He’s bootstrapped two multi-million dollar businesses (and several smaller businesses, too). Join him for short, actionable lessons on how to do everything from validating your idea, to audience-building and mar ...
…
continue reading
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