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Here Comes Pod With Lindsey Clay
Manage episode 405292683 series 3392311
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Here Comes Pod has attempted to provide answers to some of the important questions in the media business, and this week's query is: who advertises TV to the advertisers? In the UK the answer is Thinkbox, and CEO Lindsey Clay joined me to explain how the the company, established by the UK's commercial broadcasters and recently joined by the streamers, advocates for TV as a key marketing communication channel for brands big and small. We covered a lot of ground, from Slough to Hong Kong, account management to the media department, and the big screen in the corner to the small ones in all our pockets. Enjoy!
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