Aligning Your Business with Your Strengths with Rosemarie Callender

Here's What I Learned: Ditching Biz-as-Usual for Values, Freedom, and Doing It Your Way

https://creativecommons.org/licenses/by/3.0/deed.en_US

24:35

It’s the very first episode of The Big Pitch with Jimmy Carr and our first guest is Phil Wang! And Phil’s subgenre is…This Place is Evil. We’re talking psychological torture, we’re talking gory death scenes, we’re talking Lorraine Kelly?! The Big Pitch with Jimmy Carr is a brand new comedy podcast where each week a different celebrity guest pitches an idea for a film based on one of the SUPER niche sub-genres on Netflix. From ‘Steamy Crime Movies from the 1970s’ to ‘Australian Dysfunctional Family Comedies Starring A Strong Female Lead’, our celebrity guests will pitch their wacky plot, their dream cast, the marketing stunts, and everything in between. By the end of every episode, Jimmy Carr, Comedian by night / “Netflix Executive” by day, will decide whether the pitch is greenlit or condemned to development hell! Listen on all podcast platforms and watch on the Netflix Is A Joke YouTube Channel . The Big Pitch is a co-production by Netflix and BBC Studios Audio. Jimmy Carr is an award-winning stand-up comedian and writer, touring his brand-new show JIMMY CARR: LAUGHS FUNNY throughout the USA from May to November this year, as well as across the UK and Europe, before hitting Australia and New Zealand in early 2026. All info and tickets for the tour are available at JIMMYCARR.COM Production Coordinator: Becky Carewe-Jeffries Production Manager: Mabel Finnegan-Wright Editor: Stuart Reid Producer: Pete Strauss Executive Producer: Richard Morris Executive Producers for Netflix: Kathryn Huyghue, Erica Brady, and David Markowitz Set Design: Helen Coyston Studios: Tower Bridge Studios Make Up: Samantha Coughlan Cameras: Daniel Spencer Sound: Charlie Emery Branding: Tim Lane Photography: James Hole…

about a year ago 35:39

MP3•Episode home

Send us a text

In this episode, I chat with Rosemarie Callender, a podcast coach and launch strategist, about her journey from following cookie-cutter business advice to building a business that truly aligns with her strengths and preferences. Rosemarie shares how she transitioned from managing podcasts on a stressful monthly retainer model to offering VIP day launches, where she condenses a six-week process into a two-week intensive. This shift has been a game-changer for her, helping her run a successful business for over 18 months.

Rosemarie also dives into the importance of understanding your strengths and staying true to them, instead of chasing every trend. She offers candid advice on why relying solely on social media isn’t a sustainable strategy and emphasizes the power of mindset work, clear messaging, and leveraging podcasts to attract clients and boost visibility. If you’re looking to build a business that works for you, this episode is packed with insights!

Topics:

Navigating Business Models (3:02)
Balancing Retainer Clients and Project-Based Work (6:21)
The Role of Social Media in Business Success (19:04)
The Impact of Mindset and Messaging (31:41)
The Role of Podcasting in Business Growth (34:28)

You can find Rosemarie at:

Podcast: https://the-podcast-to-amplify.captivate.fm/listen

Website: www.toobusytopodcast.co.uk

Instagram: @toobusytopodcast

What next?

Follow Here's What I Learned on your favorite podcast player
Leave a review so the podcast is seen by more people like you
Share this episode with a friend
Find the complete show notes and transcripts at jackihayes.co

Say hi!

Follow me on Instagram at @jackihayes_obm

Credits:

Intro and Outro Music: Atomic by Alex-Productions |https://onsound.eu/

Music promoted byhttps://www.free-stock-music.com

Creative Commons / Attribution 3.0 Unported License (CC BY 3.0)

84 episodes

#MBA #Entrepreneur #Business #Jacki Hayes

Aligning Your Business with Your Strengths with Rosemarie Callender

Here's What I Learned: Ditching Biz-as-Usual for Values, Freedom, and Doing It Your Way

published about a year ago

MP3•Episode home

Send us a text

Topics:

Navigating Business Models (3:02)
Balancing Retainer Clients and Project-Based Work (6:21)
The Role of Social Media in Business Success (19:04)
The Impact of Mindset and Messaging (31:41)
The Role of Podcasting in Business Growth (34:28)

You can find Rosemarie at:

Podcast: https://the-podcast-to-amplify.captivate.fm/listen

Website: www.toobusytopodcast.co.uk

Instagram: @toobusytopodcast

What next?

Follow Here's What I Learned on your favorite podcast player
Leave a review so the podcast is seen by more people like you
Share this episode with a friend
Find the complete show notes and transcripts at jackihayes.co

Say hi!

Follow me on Instagram at @jackihayes_obm

Credits:

Intro and Outro Music: Atomic by Alex-Productions |https://onsound.eu/

Music promoted byhttps://www.free-stock-music.com

Creative Commons / Attribution 3.0 Unported License (CC BY 3.0)

https://creativecommons.org/licenses/by/3.0/deed.en_US

84 episodes

#MBA #Entrepreneur #Business #Jacki Hayes

All episodes

Here's What I Learned: Ditching Biz-as-Usual for Values, Freedom, and Doing It Your Way

1
Lead Like a Starling: Emergent Strategy Lessons for Solopreneurs with Taina Brown 33:58

5 days ago33:58

33:58

Send us a text When your business demands more than your body can give, what do you do? In this episode, I sit down with Taina Brown—personal and professional development coach, somatic facilitator, and strategy whiz—for a powerful conversation on sustainable business practices, values alignment, and how Emergent Strategy by adrienne maree brown transformed the way she leads. After a health crisis forced her to pause her business entirely, Taina reimagined everything. From redefining what success looks like to exploring what it means to lead like a flock of starlings, this episode is a masterclass in adaptation, curiosity, and values-first entrepreneurship. If you're a creative service provider rethinking how to structure your business in a way that supports you —not just your clients—this one’s for you. Topics: Navigating a full business pause due to a health crisis How Emergent Strategy helped Taina rebuild her work around rest Breaking free from toxic individualism in entrepreneurship Tiny rebellions: Redefining professionalism and challenging white supremacy in business 3 lessons Taina would tell her past self about running a business You can find Taina at: Website: ifthenand.org/tainambrown LinkedIn: /in/tainabrown Podcast: Messy Liberation Mentioned in the episode: Emergent Strategy:Shaping Change, Changing Worlds by adrienne maree brown What next? Follow Here's What I Learned on your favorite podcast player Leave a review so the podcast is seen by more people like you Share this episode with a friend Say hi! Follow me on Instagram at @jackihayes_obm Credits: Intro and Outro Music: Atomic by Alex-Productions | https://onsound.eu/ Music promoted by https://www.free-stock-music.com Creative Commons / Attribution 3.0 Unported License (CC BY 3.0) https://creativecommons.org/licenses/by/3.0/deed.en_US…

Here's What I Learned: Ditching Biz-as-Usual for Values, Freedom, and Doing It Your Way

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Not Ready to Hire? 5 Strategies That Buy You Time and Energy 10:04

12 days ago10:04

10:04

Send us a text What if staying solo didn’t mean staying stuck? This episode is your permission slip to step out of the client-work grind without adding to your payroll. Whether you’ve tried hiring and hated it, aren’t financially ready, or just like flying solo—there’s another path. And it starts with systems. This isn’t about tech for tech’s sake or hustle culture hacks. It’s about building a business that actually works for you. If you’ve been craving more space without managing more people, this is your roadmap. What next? Follow Here's What I Learned on your favorite podcast player Leave a review so the podcast is seen by more people like you Share this episode with a friend Say hi! Follow me on Instagram at @jackihayes_obm Credits: Intro and Outro Music: Atomic by Alex-Productions | https://onsound.eu/ Music promoted by https://www.free-stock-music.com Creative Commons / Attribution 3.0 Unported License (CC BY 3.0) https://creativecommons.org/licenses/by/3.0/deed.en_US…

Here's What I Learned: Ditching Biz-as-Usual for Values, Freedom, and Doing It Your Way

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Corporate Habits I Ditched to Build a Life-First Business 10:35

19 days ago10:35

10:35

Send us a text I spent years absorbing corporate “best practices”—how to write emails, how to hold meetings, how to pretend I wasn’t a full human while working. It wasn’t until I started working with creative, values-driven solopreneurs (like you) that I realized: a lot of those norms don’t actually serve us. In this episode, I’m pulling back the curtain on the corporate habits I’ve consciously unlearned —and how replacing them with more personal, intuitive approaches has helped my business feel more human (and a lot less exhausting). If you’ve ever questioned whether you really need to respond to emails within 30 minutes, or wondered if you’re “unprofessional” for protecting your boundaries, this one’s for you. Topics: Why “quick response = good business” is a trap I no longer fall for How I replaced meeting-heavy schedules with async communication and clear workflows The harm of defaulting to “professional” tone over authentic voice—and what I use instead How rethinking urgency changed my client experience (and my nervous system) Why ditching these norms isn’t lazy—it’s values-led and sustainable What next? Follow Here's What I Learned on your favorite podcast player Leave a review so the podcast is seen by more people like you Share this episode with a friend Say hi! Follow me on Instagram at @jackihayes_obm Credits: Intro and Outro Music: Atomic by Alex-Productions | https://onsound.eu/ Music promoted by https://www.free-stock-music.com Creative Commons / Attribution 3.0 Unported License (CC BY 3.0) https://creativecommons.org/licenses/by/3.0/deed.en_US…

Here's What I Learned: Ditching Biz-as-Usual for Values, Freedom, and Doing It Your Way

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Show Up Like a Human (Not a Hashtag) with Jayci Trujillo 31:11

26 days ago31:11

31:11

Send us a text What if your social media presence didn’t feel like a chore? In this candid conversation, I’m joined by Jayci Trujillo—founder of Happy Girl Marketing—for a refreshing chat on building flexible businesses, posting like a real human, and designing a social media strategy that works for you . We unpack everything from sourdough starters to sustainable client engagement, content creation myths, and what it actually means to do business your way (hint: it might not involve seven figures or funnels). Whether you loathe Instagram or secretly love it but don’t have the time, Jayci brings actionable insights with a side of humor, honesty, and heart. If you’re looking for ways to align your content strategy with your energy—and still get results—this one’s for you. Topics: Redefining Success + Doing Business Your Way (02:14) Time Flexibility & the Myth of “The Right Way” (05:51) Building Client Strategies That Actually Align (10:52) What Most Business Owners Hate About Social Media (13:00) Showing Up as Yourself (Even if You’re a D&D Nerd) (20:37) Avoiding Burnout as a Social Media Pro (27:41) You can find Jayci at: Website: happygirlmarketingco.com Instagram: @happygirlmarketingco Want to work with Jayci? If you love Jayci's vibe and want her support with your social media, be sure to mention this episode of Here's What I Learned to get a 15% discount on her management packages. What next? Follow Here's What I Learned on your favorite podcast player Leave a review so the podcast is seen by more people like you Share this episode with a friend Before You Go—Grab Your Free Tech Audit Workbook! Ever wonder if the tools you're using are actually the right ones for your business? Not just what’s popular, but what truly fits how you work? That’s exactly what the Tech Audit Workbook helps you figure out. A straightforward way to assess your tech stack, spot what’s working (and what’s not), and make sure your tools are supporting your business—not adding extra steps. It’s free, it’s easy to use, and it’ll help you make more intentional tech choices. Grab your copy now and give your tools a refresh! Download the Tech Audit Workbook here → jackihayes.co/freebies Credits: Intro and Outro Music: Atomic by Alex-Productions | https://onsound.eu/ Music promoted by https://www.free-stock-music.com Creative Commons / Attribution 3.0 Unported License (CC BY 3.0) https://creativecommons.org/licenses/by/3.0/deed.en_US…

Here's What I Learned: Ditching Biz-as-Usual for Values, Freedom, and Doing It Your Way

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You Can Do Hard Things: Podcasting, Business, and Burnout with Alesia Galati 29:31

5 weeks ago29:31

29:31

Send us a text In this episode of Here’s What I Learned , I sit down with podcast strategist and founder of Galati Media, Alesia Galati , to talk about building a values-first business, scaling intentionally, and why it's okay to burn it down and start again . We dive into doing business your way , creating sustainable systems, and overcoming imposter syndrome—especially when launching a podcast or trying to grow one without selling your soul. Alesia shares her insights on leading a mission-driven team, offering generous (and free!) podcast education, and how she’s shifted her business to serve impact-focused creators who want to grow their podcasts on a budget. Topics: Doing Business Your Way (3:35) Building and Managing a Values-aligned Team (7:00) Challenges of Imposter Syndrome and Sharing Your Story (13:52) Lessons Learned and Advice for Podcasters (21:48) You can find Alesia at: Website: galatimedia.com LinkedIn: in/alesia-galati/ Mentioned in the episode: Podcasting Unlocked 15 Ways to Improve Your Podcast What next? Follow Here's What I Learned on your favorite podcast player Leave a review so the podcast is seen by more people like you Share this episode with a friend Find the complete show notes and transcripts at jackihayes.co Say hi! Follow me on Instagram at @jackihayes_obm Credits: Intro and Outro Music: Atomic by Alex-Productions | https://onsound.eu/ Music promoted by https://www.free-stock-music.com Creative Commons / Attribution 3.0 Unported License (CC BY 3.0) https://creativecommons.org/licenses/by/3.0/deed.en_US…

Here's What I Learned: Ditching Biz-as-Usual for Values, Freedom, and Doing It Your Way

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Designing a Better Business with ChatGPT (Without Losing Your Voice or Values) 5:05

6 weeks ago5:05

5:05

Send us a text I’m sharing how I’ve been using ChatGPT as a judgment-free, burnout-aware sounding board. Not to write content or automate my business systems, but to help me think clearer and make values-aligned decisions without spiraling into overthinking or dumping thousands on a coach every time I hit a fork in the road. I’ll walk you through how I use it like a meditation app for my business brain: to process decisions about capacity to evaluate offers based on energy, not just income and to support my long-term vision without sacrificing sanity or smutty romantasy breaks. This one’s for the solopreneurs who love a good DIY session but still want it to feel like collaboration. If you're redesigning your services, restructuring your client journey, or trying to decide whether to scale back or double down—this method might help you hold space for big decisions without getting stuck. Mentioned in the episode: Quick Boost Support Pass - A focused 60-minute call to untangle one tricky piece of how you work with clients. Before, during, or after the project. Your pick. We’ll dig into what’s going wrong, and you’ll walk away with a clear plan to fix it—plus any tools, templates, or resources I think will help. (No fluff. No tech soup.) What next? Follow Here's What I Learned on your favorite podcast player Leave a review so the podcast is seen by more people like you Share this episode with a friend Say hi! Follow me on Instagram at @jackihayes_obm Credits: Intro and Outro Music: Atomic by Alex-Productions | https://onsound.eu/ Music promoted by https://www.free-stock-music.com Creative Commons / Attribution 3.0 Unported License (CC BY 3.0) https://creativecommons.org/licenses/by/3.0/deed.en_US…

Here's What I Learned: Ditching Biz-as-Usual for Values, Freedom, and Doing It Your Way

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Tiny Tweaks, Big Payoff: 4 System Shifts for a Smoother Business 6:01

7 weeks ago6:01

6:01

Send us a text In today's episode, I’m pulling back the curtain on four small (but mighty) systems tweaks that have made my business feel smoother, calmer, and way more me . These aren’t shiny new tools or complicated funnels. I’m talking about simple shifts that helped me stop fighting my own energy and start designing a business backend that supports the way I actually work. What next? Follow Here's What I Learned on your favorite podcast player Leave a review so the podcast is seen by more people like you Share this episode with a friend Say hi! Follow me on Instagram at @jackihayes_obm Credits: Intro and Outro Music: Atomic by Alex-Productions | https://onsound.eu/ Music promoted by https://www.free-stock-music.com Creative Commons / Attribution 3.0 Unported License (CC BY 3.0) https://creativecommons.org/licenses/by/3.0/deed.en_US…

Here's What I Learned: Ditching Biz-as-Usual for Values, Freedom, and Doing It Your Way

1
Reimagining HR for Small Businesses with Kirsten Ziegler 29:25

8 weeks ago29:25

29:25

Send us a text What happens when an HR pro leaves the corporate grind to build a business rooted in ethics, empathy, and real talk? In this episode, I sit down with Kirsten Ziegler, an HR consultant who’s rewriting the rules of people management for small business owners. From navigating the difference between contractors and employees (without a legal headache) to building better hiring practices from the inside out, Kirsten breaks it all down in a way that’s clear, calm, and incredibly helpful. Plus: Kirsten’s sharing a free job description template that’s as practical as it is thoughtful. Whether you're building your first team or cleaning up some messy legacy systems, this conversation is here to remind you: HR doesn’t have to feel heavy—it can feel human. Topics: Transitioning from Corporate to Entrepreneurship (3:35) The Role of HR in Small Businesses (7:54) Navigating Contractor vs. Employee Relationships (10:42) Hiring Practices and Avoiding Bias (19:01) You can find Kirsten at: Website: kdzhrconsulting.com LinkedIn: /in/kirsten-zeigler-humanresources/ Mentioned in the episode: Job Description Template What next? Follow Here's What I Learned on your favorite podcast player Leave a review so the podcast is seen by more people like you Share this episode with a friend Before You Go—Grab Your Free Tech Audit Workbook! Ever wonder if the tools you're using are actually the right ones for your business? Not just what’s popular, but what truly fits how you work? That’s exactly what the Tech Audit Workbook helps you figure out. A straightforward way to assess your tech stack, spot what’s working (and what’s not), and make sure your tools are supporting your business—not adding extra steps. It’s free, it’s easy to use, and it’ll help you make more intentional tech choices. Grab your copy now and give your tools a refresh! Download the Tech Audit Workbook here → jackihayes.co/freebies Credits: Intro and Outro Music: Atomic by Alex-Productions | https://onsound.eu/ Music promoted by https://www.free-stock-music.com Creative Commons / Attribution 3.0 Unported License (CC BY 3.0) https://creativecommons.org/licenses/by/3.0/deed.en_US…

Here's What I Learned: Ditching Biz-as-Usual for Values, Freedom, and Doing It Your Way

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Ditching ‘Professionalism’: How Work Norms Hold Us Back with Becky Mollenkamp 34:46

9 weeks ago34:46

34:46

Send us a text What if everything you’ve been taught about work, success, and professionalism is actually holding you back? In this episode of Here's What I Learned , I sit down with Becky Mollenkamp , an accountability coach and intersectional feminist, to unpack the hidden ways oppressive work norms shape our businesses—and how to break free from them. Becky shares her journey of unlearning corporate conditioning, rejecting the toxic hustle mindset, and embracing a version of success that actually feels good. We talk about why professionalism is often just a gatekeeping tool rooted in white supremacy, how internalized oppression keeps us stuck in outdated business norms, and why so many entrepreneurs struggle to fully embrace the freedom of self-employment. Topics: Stress Relief and Community Inspirations (1:15) Professionalism and Internalized Oppression (5:47) Challenges of Corporate Work (8:14) Starting the Feminist Podcast Collective (19:52) About Our Guest: Becky Mollenkamp Becky Mollenkamp is an accountability coach for high-achieving business owners, helping them stay focused on their goals without burning out or sacrificing their values. With nearly 20 years of self-employment under her belt, she has first-hand experience in unlearning oppressive work norms and building a business that truly aligns with her life. Becky is also the co-founder of the Feminist Podcast Collective , a community of podcasters committed to challenging traditional narratives and amplifying diverse voices. Find Becky at beckymollenkamp.com Resources & Links 🔹 Learn more about the Feminist Podcast Collective 🔹 Check out Becky’s Feminist Founders Newsletter & Membership What next? Follow Here's What I Learned on your favorite podcast player Leave a review so the podcast is seen by more people like you Share this episode with a friend Find the complete show notes and transcripts at jackihayes.co Before You Go—Grab Your Free Tech Audit Workbook! Ever wonder if the tools you're using are actually the right ones for your business? Not just what’s popular, but what truly fits how you work? That’s exactly what the Tech Audit Workbook helps you figure out. A straightforward way to assess your tech stack, spot what’s working (and what’s not), and make sure your tools are supporting your business—not adding extra steps. It’s free, it’s easy to use, and it’ll help you make more intentional tech choices. Grab your copy now and give your tools a refresh! Download the Tech Audit Workbook here → jackihayes.co/freebies Credits: Intro and Outro Music: Atomic by Alex-Productions | https://onsound.eu/ Music promoted by https://www.free-stock-music.com Creative Commons / Attribution 3.0 Unported License (CC BY 3.0) https://creativecommons.org/licenses/by/3.0/deed.en_US…

Here's What I Learned: Ditching Biz-as-Usual for Values, Freedom, and Doing It Your Way

1
What My INTJ Brain and Human Design Taught Me About Running a Business 10:29

10 weeks ago10:29

10:29

Send us a text Show Notes: In this episode of Here's What I Learned, I’m flying solo to talk about one of my favorite nerdy rabbit holes: personality typologies—and how they’ve helped me design a business that actually works with how I’m wired. I share what it’s like to be an INTJ, Enneagram 5w6, and Manifesting Generator (4/6 profile, sacral authority), and how these frameworks gave me language for my over-analysis, craving for competency, and need for fast decision-making. But this episode isn’t just about me—it’s an invitation for you to explore how understanding your own personality can shape how you onboard clients, structure your services, and build a business that supports your energy instead of draining it. Topics: Understanding my Myers-Briggs personality (01:24) Exploring the Enneagram (02:07) Learning my CliftonStrengths (04:03) Human Design and business structure (05:27) Discovering my Working Genius (06:55) What next? Follow Here's What I Learned on your favorite podcast player Leave a review (it helps more folks find these convos) Share this episode with a friend who loves personality deep-dives Say hi on Instagram → @jackihayes_obm Before You Go—Grab the Free Design Your Client Journey Mini Audit If you’re wondering whether your client journey truly reflects how you work best—this free tool is your starting point. The Design Your Client Journey Mini Audit blends Human Design insights with ChatGPT-powered prompts to help you evaluate and improve your onboarding, service delivery, and client offboarding process. It’s not a generic checklist—it’s built to help creative service providers like you spot friction, recognize strengths, and shape a client experience that’s not just seamless, but sustainable and deeply personal. Whether you're running on Manifesting Generator speed or slow-burning Projector energy, this audit helps you build smarter—not harder. Grab your free mini audit here → jackihayes.co/freebies Credits: Intro and Outro Music: Atomic by Alex-Productions | https://onsound.eu/ Music promoted by https://www.free-stock-music.com Creative Commons / Attribution 3.0 Unported License (CC BY 3.0) https://creativecommons.org/licenses/by/3.0/deed.en_US…

Here's What I Learned: Ditching Biz-as-Usual for Values, Freedom, and Doing It Your Way

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Lessons in Business Growth, Burnout, and Finding a Better Way with Melody Johnson 28:28

11 weeks ago28:28

28:28

Send us a text In this episode of Here's What I Learned , I'm joined by Melody Johnson, founder of The Course Consultant, to talk about creating courses, redefining success, and designing a business that truly fits your life. Melody shares her journey of taking a 10-month break from business after adopting two special needs children—and what it meant to return with a new perspective on offers, availability, and boundaries. We dive into the reality of course completion rates vs. customer satisfaction (hint: they're not the same thing), how to build flexible offers that fit your actual life instead of just looking good on a sales page, and the importance of setting boundaries and how to communicate them to clients. Topics: Adjusting her business as a new mom (02:10) Setting and communicating boundaries (04:41) Transitioning from an agency model to a solopreneur (09:58) Considerations for creating courses (11:34) Making courses accessible (19:33) You can find Melody at: Website: thecourseconsultant.com Instagram: @thecourseconsultant What next? Follow Here's What I Learned on your favorite podcast player Leave a review so the podcast is seen by more people like you Share this episode with a friend Say hi on Instagram → @jackihayes_obm Before You Go—Grab Your Free Tech Audit Workbook! Ever wonder if the tools you're using are actually the right ones for your business? Not just what’s popular, but what truly fits how you work? That’s exactly what the Tech Audit Workbook helps you figure out. A straightforward way to assess your tech stack, spot what’s working (and what’s not), and make sure your tools are supporting your business—not adding extra steps. It’s free, it’s easy to use, and it’ll help you make more intentional tech choices. Grab your copy now and give your tools a refresh! Download the Tech Audit Workbook here → jackihayes.co/freebies Credits: Intro and Outro Music: Atomic by Alex-Productions | https://onsound.eu/ Music promoted by https://www.free-stock-music.com Creative Commons / Attribution 3.0 Unported License (CC BY 3.0) https://creativecommons.org/licenses/by/3.0/deed.en_US…

Here's What I Learned: Ditching Biz-as-Usual for Values, Freedom, and Doing It Your Way

1
Sustainable Marketing & Values-Driven Engagement with Casey Eade 26:25

12 weeks ago26:25

26:25

Send us a text In this episode of Here's What I Learned , I sit down with Casey Eade—connection strategist, professional friend-finder, and advocate for low-capacity business owners—to dive deep into authentic engagement, values-driven marketing, and creating sustainable business relationships. Casey shares her fresh take on collaborations, slow business growth, and why engagement strategies should actually work for you , not against you. We also discuss the importance of community, social media pressures, and how to balance business ambitions with personal capacity. If you're tired of cookie-cutter marketing advice and want to create connections on your own terms, this episode is for you. Topics Covered: Rethinking engagement strategies for low-capacity business owners How to build collaborations that actually feel good The importance of business values in decision-making Navigating social media without the pressure of industry standards Slowing down and creating sustainable growth You can find Casey at: Website: heyitscasey.com/savvy Instagram: @caseyconnects What next? Follow Here's What I Learned on your favorite podcast player Leave a review so the podcast is seen by more people like you Share this episode with a friend Say hi on Instagram → @jackihayes_obm Before You Go—Grab Your Free Tech Audit Workbook! Ever wonder if the tools you're using are actually the right ones for your business? Not just what’s popular, but what truly fits how you work? That’s exactly what the Tech Audit Workbook helps you figure out. A straightforward way to assess your tech stack, spot what’s working (and what’s not), and make sure your tools are supporting your business—not adding extra steps. It’s free, it’s easy to use, and it’ll help you make more intentional tech choices. Grab your copy now and give your tools a refresh! Download the Tech Audit Workbook here → jackihayes.co/freebies Credits: Intro and Outro Music: Atomic by Alex-Productions | https://onsound.eu/ Music promoted by https://www.free-stock-music.com Creative Commons / Attribution 3.0 Unported License (CC BY 3.0) https://creativecommons.org/licenses/by/3.0/deed.en_US…

Here's What I Learned: Ditching Biz-as-Usual for Values, Freedom, and Doing It Your Way

1
Here's What I've Learned After Three Years in Business 15:08

13 weeks ago15:08

15:08

Send us a text Welcome back to Here's What I Learned ! We’re kicking off Season 8 with a solo episode (because apparently, I like talking to myself). It’s been two years since I started this podcast, and I’m reflecting on the lessons I’ve learned over three years of running my business. This episode is part storytelling, part real talk, and part “what would 2021 Jacki say if she knew what was coming?” Spoiler: She’d probably be both terrified and relieved. From unexpected pivots to figuring out how not to have a toxic relationship with your business, this episode is packed with lessons I wish I’d known sooner. What’s inside this episode? The winding path from VA to systems strategist—why niching down wasn’t the answer for me The myth of stability in retainers (and why you should always be selling) Why celebrating small wins actually makes a difference (and how I tricked myself into doing it) Business besties: the secret weapon for staying sane as a solopreneur Permission to diversify your income (because one offer does not have to be your entire identity) If you’re in the thick of building your business and wondering if you’re doing it “right,” this episode is for you. Spoiler: There is no right way—just your way. Hit play, and then tell me: What’s one lesson you’d tell your past self on day one of your business? Find me on Instagram or drop a review—I’d love to hear from you! Mentioned in the episode: My Favorite Networking Groups Big Brave Business Podcast What next? Follow Here's What I Learned on your favorite podcast player Leave a review so the podcast is seen by more people like you Share this episode with a friend Say hi! Follow me on Instagram at @jackihayes_obm Credits: Intro and Outro Music: Atomic by Alex-Productions | https://onsound.eu/ Music promoted by https://www.free-stock-music.com Creative Commons / Attribution 3.0 Unported License (CC BY 3.0) https://creativecommons.org/licenses/by/3.0/deed.en_US…

Here's What I Learned: Ditching Biz-as-Usual for Values, Freedom, and Doing It Your Way

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Season 8 Trailer 2:39

14 weeks ago2:39

2:39

Send us a text Season 8 is coming soon! I can’t believe I’ve been doing this for eight seasons, but here we are! Here’s What I Learned is back, and this season brings more of the real, no-fluff conversations you love—plus some new twists. 🔹 More incredible guests sharing their expertise on ethical business, sustainable growth, and doing things your way. 🔹 More solo episodes where I pull back the curtain on what’s working (and what’s not) in my own business. 🔹 More inspiring soap box talks—because sometimes, I just need to say the thing out loud. If you’re tired of hustle culture, cookie-cutter strategies, and business advice that doesn’t actually fit your life, you’re in the right place. Hit subscribe and get ready—Season 8 drops March 11! Let’s do business differently. See you soon. Want to make sure you don’t miss an episode? Subscribe now wherever you get your podcasts. What next? Follow Here's What I Learned on your favorite podcast player Leave a review so the podcast is seen by more people like you Share this episode with a friend Come say Hi on Instagram → @jackihayes_obm Before You Go—Grab Your Free Tech Audit Workbook! Ever wonder if the tools you're using are actually the right ones for your business? Not just what’s popular, but what truly fits how you work? That’s exactly what the Tech Audit Workbook helps you figure out. A straightforward way to assess your tech stack, spot what’s working (and what’s not), and make sure your tools are supporting your business—not adding extra steps. It’s free, it’s easy to use, and it’ll help you make more intentional tech choices. Grab your copy now and give your tools a refresh! Download the Tech Audit Workbook here → jackihayes.co/freebies Credits: Intro and Outro Music: Atomic by Alex-Productions | https://onsound.eu/ Music promoted by https://www.free-stock-music.com Creative Commons / Attribution 3.0 Unported License (CC BY 3.0) https://creativecommons.org/licenses/by/3.0/deed.en_US…

Here's What I Learned: Ditching Biz-as-Usual for Values, Freedom, and Doing It Your Way

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Season 7 Wrap-Up: Lessons in Authenticity, Alignment, and Thriving in Business 6:24

26 weeks ago6:24