Bree McKeen On Reinventing A 100-Year-Old Industry, One Bra At A Time

HerMoney with Jean Chatzky

Have you ever wondered how to get a new product off the ground, especially as a woman pitching in a male-dominated venture capital world?

On this episode, Jean sits down with Bree McKeen, founder of lingerie brand Evelyn & Bobbie, to talk about what it really takes to launch a company, protect your ideas, and raise capital. Before Bree created a bra that’s now disrupting a $13 billion industry, she was sitting on the other side of the table, as a VC herself. Listen in for insights on intellectual property, entrepreneurship, and how to stand your ground in a system that still doesn’t take female founders seriously enough.

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