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The Best Homepage Hook: Pain or Solution?

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Manage episode 434009456 series 3424407
Content provided by Linda Melone. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Linda Melone or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.

Is your homepage headline driving conversions... or sending visitors packing? Starting your homepage with the solution or pain point is a hot debate. Pain /problem -agitation-solution (PAS)- a popular copywriting formula - says to lead with pain. But could reminding your visitor why they landed on your page backfire? In this solo episode, I dig into the pros and cons of each approach. Why do some SaaS companies thrive with solution-first headlines while others hit home by digging into the problem? Through real-world examples and a healthy dose of A/B testing insights, you'll learn which approach might be the winning ticket your homepage needs.

*****

Want more essential copywriting tips like this? Be sure to sign up for my weekly newsletter, delivered fresh off the press every Thursday morning: https://thecopyworx.com/newsletter/

*****

Time stamps:

Choosing Your Homepage Approach (00:00:00)

Understanding P-A-S Formula (00:01:13)

Pros of Starting with a Solution (00:02:31)

Challenges of Homepage Design (00:03:35)

Emotional Connection through Problem Agitation (00:04:42)

Statistics on Conversion Rates (00:11:40)

Final Thoughts on Strategy (00:15:26)

  continue reading

140 episodes

Artwork
iconShare
 
Manage episode 434009456 series 3424407
Content provided by Linda Melone. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Linda Melone or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.

Is your homepage headline driving conversions... or sending visitors packing? Starting your homepage with the solution or pain point is a hot debate. Pain /problem -agitation-solution (PAS)- a popular copywriting formula - says to lead with pain. But could reminding your visitor why they landed on your page backfire? In this solo episode, I dig into the pros and cons of each approach. Why do some SaaS companies thrive with solution-first headlines while others hit home by digging into the problem? Through real-world examples and a healthy dose of A/B testing insights, you'll learn which approach might be the winning ticket your homepage needs.

*****

Want more essential copywriting tips like this? Be sure to sign up for my weekly newsletter, delivered fresh off the press every Thursday morning: https://thecopyworx.com/newsletter/

*****

Time stamps:

Choosing Your Homepage Approach (00:00:00)

Understanding P-A-S Formula (00:01:13)

Pros of Starting with a Solution (00:02:31)

Challenges of Homepage Design (00:03:35)

Emotional Connection through Problem Agitation (00:04:42)

Statistics on Conversion Rates (00:11:40)

Final Thoughts on Strategy (00:15:26)

  continue reading

140 episodes

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