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The Best Homepage Hook: Pain or Solution?
Manage episode 434009456 series 3424407
Is your homepage headline driving conversions... or sending visitors packing? Starting your homepage with the solution or pain point is a hot debate. Pain /problem -agitation-solution (PAS)- a popular copywriting formula - says to lead with pain. But could reminding your visitor why they landed on your page backfire? In this solo episode, I dig into the pros and cons of each approach. Why do some SaaS companies thrive with solution-first headlines while others hit home by digging into the problem? Through real-world examples and a healthy dose of A/B testing insights, you'll learn which approach might be the winning ticket your homepage needs.
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Want more essential copywriting tips like this? Be sure to sign up for my weekly newsletter, delivered fresh off the press every Thursday morning: https://thecopyworx.com/newsletter/
*****
Time stamps:
Choosing Your Homepage Approach (00:00:00)
Understanding P-A-S Formula (00:01:13)
Pros of Starting with a Solution (00:02:31)
Challenges of Homepage Design (00:03:35)
Emotional Connection through Problem Agitation (00:04:42)
Statistics on Conversion Rates (00:11:40)
Final Thoughts on Strategy (00:15:26)
140 episodes
Manage episode 434009456 series 3424407
Is your homepage headline driving conversions... or sending visitors packing? Starting your homepage with the solution or pain point is a hot debate. Pain /problem -agitation-solution (PAS)- a popular copywriting formula - says to lead with pain. But could reminding your visitor why they landed on your page backfire? In this solo episode, I dig into the pros and cons of each approach. Why do some SaaS companies thrive with solution-first headlines while others hit home by digging into the problem? Through real-world examples and a healthy dose of A/B testing insights, you'll learn which approach might be the winning ticket your homepage needs.
*****
Want more essential copywriting tips like this? Be sure to sign up for my weekly newsletter, delivered fresh off the press every Thursday morning: https://thecopyworx.com/newsletter/
*****
Time stamps:
Choosing Your Homepage Approach (00:00:00)
Understanding P-A-S Formula (00:01:13)
Pros of Starting with a Solution (00:02:31)
Challenges of Homepage Design (00:03:35)
Emotional Connection through Problem Agitation (00:04:42)
Statistics on Conversion Rates (00:11:40)
Final Thoughts on Strategy (00:15:26)
140 episodes
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